Search engines update their results by changing their algorithms from time to time. Optimization used to be the primary factor search engines used to determine a website's ranking. But it only has a small part these days. The current trend for ranking in search engines is linking.
Linking involves getting other websites that are relevant to your target market, and that are highly ranked to link to you. The largest percent of search engine market is found on Google, and they are determined based on links. Google is usually followed by most search engines, so most of the market moves in that direction.
Building Better Links
You should remember what search engines want to see when you're choosing websites that you want to link to.
Search engines like organic results. If you're selling makeup, then a natural link for your website is one that gives makeup application tips and techniques. A link to an actor's fan club website would be an unnatural link.
Search engines are always looking for consistent results. You don't have to have so many links. Getting too many links at one time can actually harm your rankings. Having 20,000 links this month and 13 links the next month will drop your ranking. Search engines give importance to the quality of links rather than the quantity.
One-way links are something that search engines always want. Reciprocal links are often just people exchanging links to mutually increase their link counts. This tactic doesn't work with search engines anymore.
Achieving Natural Results
It takes time to achieve good positioning in the search engines, especially with more competitive keywords. You might think that tricking search engines are a good idea, but they're not because these search engines are becoming more and more sophisticated everyday. You might even get penalized for it. So you should give search engines what they want: fresh content and relevant links.
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