What An Attorney Should And Should Not Do On His Website

Many lawyers these days decide to work from home to keep costs down. In order to do so, they transform a room in their house into a makeshift office and market their services online through their own website. Even well-established private law practices are putting up their own websites seeing that majority of those who require legal assistance find lawyers and legal information through search engines. For a lawyer's website to be successful, there are several things he should and should not do.

For one, you have to be sagacious when coming up with your website's name since this will play a great role in establishing your presence online. Clearly, your choice of domain name should not be comical or too offbeat. Strive to have a domain name that exudes professionalism and provide Internet users an idea as to what field you are specializing in.

You should not use free hosting services as well because in most cases your websites name would appear like a sub-domain. For example, a site with the domain name of www.memphisduilawyer.geocities.com would look amateurish and not as reliable compared to www.memphisduilawyer.com. You should also choose a reliable hosting services provider because if your website experiences frequent downtime, potential clients will look elsewhere for legal assistance.

You need to also make sure that your website is easy to navigate. Attorney SEO and pay per click consultants strongly advise against the use of fancy resource-hogging artwork and animation. Also, remember that people who visit your website are looking for legal assistance and not some fancy graphics or animation.

You should also remember that even for legal websites, content is king. To be able to attract a steady stream of visitors, attorney SEO and pay per click consultant point out that you should integrate frequently searched keywords and phrases in your write ups that are of relevance to your potential audience. Stale website content will harm your rankings on the search engines, so upload fresh ones regularly.

Aside from being a platform to advertise your expertise, your website should be able to show substantial legal information as well. People visit your website not so much to learn about your professional background but for insights on legal issues that they are dealing with and what you can do to help.

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