How To Combat With Click Fraud

Are you an online business owner and waste lots of click spamming money on PPC advertisements but didnt get enough conversion? And possibly you cant determine the proper reason of that? Well, here is the reason the reason is Click Fraud. Click fraud is a common problem for every Webmaster who current running PPC (Pay-Per-Click) campaign.

The question is how this most common fraud directly affects the Pay Per Click (PPC) advertisers? Usually, by using a person, script or software robot - publishers generate fake clicks to earn more revenue and that directly affect the advertisers, because the scripts/ bots randomly make click on the advertisements.

Due to emerging global economy, online marketers develop their online business rapidly and spend lots of money for the PPC campaign purpose. A recent report shows, in the year 2010, in United States online marketers spend nearly $29 billion; now the amount is hiked nearly 50% or more and that is the main reason why the click fraud takes place.

Being a small business owner, youve launched your website and start advertisements with PPC advertisement. However, youve launched the PPC campaign for your website, and surprisingly, the cost of your PPC advertisement increasing magically? What you can do next?

In the PPC marketing arena, Google AdWords is the best place to start. You must know the basics of click fraud and the tricks about how to prevent it. However, as mentioned earlier, click fraud mainly created by scripts or bots, and your major concern is prevent the click fraud. Because being a business owner, your prime intention is reduce the CPA (Cost Per Acquisition) cost. Nevertheless, here are some basic rules that can help you to combat with click fraud

Eventually, being a small business owner, it is your duty to know the basics of click fraud are related countermeasures to protect your business from competitors and malicious programmers and publishers. Hopefully, the best way to shape up the entire process is analyze your current CTR and then compare the conversion with it. The next step is to identify the fraudulent location and restrict them to do so.

If youre a beginner, then you must take help from SEO professionals, they will guide you to protect your advertisement funds, the best way to start the process is hire an SEO professional or an SEO firm who can take care of it. They analyze the CTR and conversion ration and identify the malicious locations and block them.First of all, if youre a beginner, then you must control the damage quickly. The first step of your damage control is Hire an SEO professional or an SEO firm to identify the problem areas and protect your campaign from them. Usually, they analyze the CTR (Click Through Rates) and the conversion ration and identify the problem areas from where the fake click generates.

Finally, if youre an experienced Webmaster, then Click fraud you can take help from several online marketing analysis tools to prevent click spamming. There are several online tools available over the Internet. But remember, they arent free and those services are paid service; that means youve to pay monthly subscription fees or a single time fee to use their services.