Internet marketers have descended onto Facebook ever since advertising began, and they're all trying to capitalize on the massive traffic numbers. There's nothing holding you back other than yourself; if you want in, all you have to do is get started. You'll be able to direct your ads to practically any market within their database of half a billion users.
The rest of this article gives treatment to three powerful Facebook advertising aspects that you should be aware of.
So where exactly should you be sending the traffic that is generated from your Facebook ads? Sure you should send it to a landing page, but which kind of landing page works the best? The fan page you made on Facebook! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. Lots of new advertisers don't yet know about the benefits associated with building your own fan page and then directing your traffic to it. If you send traffic to a basic website instead of your fan page, you will see a drop in your CTR and conversion rate. The simple truth is that Facebook users trust fan pages and it is easier for them to click the "like" button and become a fan. When they get to your fan page, you will have a bigger chance to convert the sale through talking to them directly. The more people you get to your fan page the better off you are. You can put this strategy to work and see how great it works. You know very well, if you have been around a while in internet marketing, that doing a halfhearted job will not get you far.
Tons of people get involved with lose weight, and you can analyze that very quickly and see what we are talking about. Another very good point is the huge variation in results that can be observed across the board with a lot of methods.
But we all know there are many who are impatient or lazy, and then they just do the bare minimum with any endeavor. People who have a lot of experience understand the need to have an open mind and pick up any little useful tidbits of knowledge.
That is exactly why testing everything you do is so important because it is based on changing one aspect of your method and observing the results.
Apart from that, you can also aim at targeting your ads based on different age groups. You'll see that people from different age groups tend to respond differently because of their choices. You can perform very interesting testing by showing the exact same ad to different demographic age groups, and then just see how each responds.
Imagine discovering that middle aged people respond better than the next group younger. The possibilities are almost endless for what you can do once you know critical informaion like this.
There's a psychological play going on between your ad and wherever you send people, and the two really should look and feel the same for maximum conversions. You can study how to write effective classified ads which will help you write better Facebook ads. Testing and tracking are not tough to do, and the benefits from doing it can be tremendous. Talk to people in a good business forum for IM where how to increase metabolism rate is discussed, and you will find there are tons of ways to apply the principle of testing. Well, one thing that is good news is if you have just arrived to internet marketing you can learn more about testing and have a leg up on many competitors.
Carelessness along with incomplete knowledge of certain things makes for a tricky combination. So regardless of your approach, if you are reckless or whatever, you will just have to learn at your own pace. Remember that the nature of testing by default implies it will be a small scale operation.
The same with new tactics for your website or blog, perhaps try it on some of your pages but not all of them. You will need to know how your traffic responds to your testing, and therefore you have to learn how to track and understand what is going on. If you get involved with Facebook advertising, then you'll see the incredible traffic there and get excited about what you can do. Be sure your ability to write converting ads is up to par, and if it's not then just do some study and practice. If you are totally just getting involved in IM for the first time, then just know that a ton has been written about weight loss tips over the years. When you are receptive to all things in your business and how you approach it, then that will open your eyes. Not everybody has the kind of mind that lets them learn new things, and you have to make an honest assessment about your self about that. If there is one stand-out among all three, then choose that and begin implementing it in your business. What you want to avoid is spinning your wheels, though, which is what you will do if you proceed with inadequate knowledge. Once you are feeling confident, then either put it to practice or roll it out incrementally. Have a positive perspective on all you do, and that will contribute to the energy you put toward anything new.
Tuesday, April 3, 2012
How To Succeed At Facebook Advertising On A Thin Budget
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