Six Website Positioning Or Posicionamiento En Google Tricks For Coping With Panda 3.3 - Googles Latest Algorithm Change

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If you're proactive in doing Web optimization or posicionamiento en google for your web page on the internet, there's without a doubt you've heard of Google's Panda update. Integrated in late winter and early spring of 2011, this algorithm update function is to get rid of low quality content spam from the database, thus improving the quality of results for Google's search potential audience.

Whether or not Google was effective in this can be a matter of some Web optimization or posicionamiento en google discussion; some very noticeable "content farms" are still being prominently featured in the google search results, while tens of thousands of webmasters were very certainly incorrectly flagged as false positives. The fallout from the first Panda update continues to be reverberating throughout the web.

Now, at the begining of 2012, Google has launched another update: Panda 3.3. This one has had definitely devastating but not totally unanticipated results. Panda 3.3 is targeted primarily on links and linking building.

As you know, Google has relied heavily on in-pointing links to determine the relevancy of their search listings. Although this has worked very well for them, there were some very obvious concerns; the first is that it has been comparatively easily to control the search rankings by creating a multitude of anchor-text optimized in-pointing links to the website you wish to rank, and two, you can also find several widely publicised cases that have made Google look silly (essentially the most famous is the "George Bush miserable failure" Google bomb).

So it's not unforeseen that Google is now proactively working hard against sites that have pursued back link building SEO (search engine optimization) tactics and strategies very aggressively. Blog websites have been de-indexed (causing the sites that relied on them for rankings to vanish from the search listings), and tons of subscribers to Google's webmaster tools have obtained messages forewarning of "un-natural" link profiles et cetera.

During the wake of Panda 3.3, it seems, you can't stay the course with regards to building links. Yet build links you must, or you can expect your web site to languish unvisited for who knows how long. Just what exactly do you do?

Wonderful question. Keeping that in mind, here are 6 strategies to help deal with the Google Panda 3.3 update¦

1. Before you do anything else, focus on delivering superlative quality content to your visitor. In case your site does not tackle Google's mandate - delivering the highest quality, most relevant results to its users - you can't relatively anticipate them to deliver website visitors to it. Sometimes contemplating a link building method prior to addressing this matter is like putting "the cart before the horse."

2. Be careful when you optimize your anchor text: Google is looking for "natural", genuine links. Natural links usually do not contain highly targeted keyword phrases in the anchor text. Such optimization is a sure sign of an un-natural link, whose only intention is to manipulate search rankings. It is therefore a good tactic to adjust your anchor text to add in your URL, generic words, like "click here", less popular variations of your respective keyword and stuff like that.

3. Get links from a wide variety of sources: "Normal" sites have normal link profiles; a couple of directory listings here and there, a couple of blog comment backlinks, a Yahoo! Answer or two, various bookmarks, a guest post or two, a handful of forum profile links and so on. A lot of links from just one resource will probably be flagged by Google.

4. Secure loads of low quality links and many "no follow" links: Again, these two strategies do nothing more than help complete your site's "natural" profile. A lot of sites generally generate a number of low quality links, and a link profile made up of nothing but "do follow" links smells slightly "fishy." And don't forget; just because a link is "no follow" does not necessarily mean Google does not know about it. It only means Google does not factor in the value of that link when determining its rankings.

5. Make sure your link building works with your site traffic: If your site receives 25 visitors a day, yet receives 5,000 new links per month, how natural do you reckon that will look to Google? The reality is that now more than ever, SEO is a long-term challenge. You will have to build links slowly but surely and continuously as your site evolves and develops.

6. Stay completely "white hat." Even though it's appealing to have short cuts, specifically when it may seem like everyone else is cashing in on the "ranking manipulation" means of the day, any attempt to "game" the system may have catastrophic consequences in the end. The folks who relied intensely on the many blog networks which have been de-indexed within the last month or so can verify this fact. The easiest method to accomplish this is to contemplate this every time you build a new link, "would this link successfully pass the smell test if it were manually analyzed by a Google editor?" (Or in other words, is this link a blatant effort to manipulate the Google database, or is its top mandate to deliver value to people). In case you answer "no", then you probably should ponder on creating that link.