Thursday, April 5, 2012

A Tactical Approach to Securing Keywords



Even though local search has been popular for a while now, it's still a relatively new marketing method and isn't anywhere close to being overly saturated. Not exactly sure why that is, but it could be because it just takes a while for people and businesses to embrace change, etc.

That is fine, though, because it represents a lot of opportunities for a lot of people. Even if you think it is something that will not benefit you, you should still do it because the rest of the world will catch up to it. You always want to position yourself with this kind of development because it is still unfolding and the whole story has not yet been written. Travis Stephenson, Affiliate Revolution

There are so many key phrases and words that you will likely not even scratch the surface when you start looking into them. It is like the total sum is dark matter in space and basically hidden from view. The keywords that are offered to us through software are only a tiny percentage of what is readily available. Some people have had tremendous success by using keyword phrases that they make up for whatever it is they are marketing. You will be amazed at the results when you take something and see how many ways you can think of to portray it. This is a popular option for a lot of internet marketers and I know from experience that it can be quite rewarding.

You also should use internal linking from post to post on your site or article pages if you have a non-blog site. So in your content, you will use strategic placement with excellent anchor text. You have seen them, and they are just the words that appear in a normal sentence within your content. If you can think of different anchor text to use, then go ahead and place related links outside the content. Once you grasp both ideas, then you will see how much you can do for your site with this strategy. Plus they both add variety and maximize your opportunities for people to click on them and explore your site.

Just about any kind of site will see improvements in something by strengthening the links on their site. So just remember that the same principles apply to non-blog sites as they do to blogs for this. There are tons of ways to work with this including everything that was mentioned for blogs. As with anything else in marketing, too much is not good so use some good judgment about it. You can even just do this on some of your pages and see what kind of results you get. If you are new to IM and/or SEO, then by all means find a good source to learn from. Avoid people who are just trying to sell you garbage from a nice looking sales letter - you want the authority site plus knowledge and experience. Be sure you check the dates on any web content you read, and be careful if there isn't a date on it.

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