If there's one thing that you should understand about internet marketing and that is knowing how to tell the truth from the lies. If you believe everything that you hear, then it will be difficult for you to be successful in internet marketing. In this article, we will go over 3 of the most widely viewed internet marketing myths and you can see for yourself what the real truth is.
The online marketing wrong idea is that by only getting a high rank in the search engines will give you plenty of sales. This is false because getting a lot of traffic does not mean that you will get a lot of sales. You have to drive traffic that is targeted towards your website with the right keywords. For instance, if your blog discusses "dog training" via dog articles, you have to have keywords about dogs so that you customers will be interested. Remember that the keywords you choose should be highly relevant and not vague. Your SEO work should concentrate on driving traffic that gets sales and not just any traffic. We know huge numbers of web businesses have integrated this into their business, but what are your thoughts about it? We know that the internet is simply too vast if you wanted to reach every person in your target market, and that is why different approaches can work so well for any business. When you have a diverse set of marketing and advertising campaigns underway, all the time, then if you lose one for some reason the effect is not devastating. So do not allow that to happen to you, and we talk about expanding marketing efforts all the time for that reason. Probably due to hype copywriting, but so many people fall for the lure to use any kind of approach like review of Home Website Builder, for example, and they want it to run on its own, etc. Look at SEO, search engine optimization, and with that you can never truly stop working on it because if you do then other will be gaining on you.
The second piece of misinformation is taking all that time required to register with the hundreds of secondary search engines on the net. We're not positive, but there could be somewhere close to a thousand search engines that range in all sizes and audience markets. For a long time now Google has ruled search traffic, and it still does as most search traffic flows through Google. The only thing about the small engines is for what you receive from your time investment, it's really not quite worth it from a returns on investment perspective. We are not trying to tell you how to run your business, so if you feel it may be worth it to you, then have at it and go for it. View these lesser engines as an investment decision, and then decide if it's worth your time. If you concentrate your efforts on Bing, Yahoo, and Google, then you will be doing well enough to capture some of that traffic.
There are those who will tell you that PPC traffic is the simplest and easiest method to get traffic. PPC can be very hard if you don't know what you're doing; and if you want to know what you're doing you're going to have to invest in your knowledge. We would never suggest a new marketer to get involved with PPC because you have to know too many things, and get them right, in order to succeed. On the other hand, it's your money; so if you have a budge, or the money, then do what you feel you need to do. All we can tell you is to get some learning on the subject, then proceed with caution if you're new to it.
The longer you stay in it, you will hear other internet marketing myths, to be sure. It is a good idea to join a reputable internet marketing forum because you can ask those with more experience. In time you'll have a very good idea about whether or not something is bogus.
Sunday, May 27, 2012
3 Deadly Internet Marketing Myths To Know About
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