Search marketing and working to get your on-page factors just right can be a frustrating experience for many IM marketers. That has been true ever since the phrase and practice were invented many years ago. There is a huge amount of content on the net about SEO, but you really must be careful what you take in and use. Just be sure you pretty much do things the way Google wants, and they are making it more difficult for SEO with social media scoring. If you have been struggling with SEO and on page factors, then this article will help you sort things out.
Once you are listed in Google Places, then you want to aggressively market your site for maximum exposure - and links. You want to be mentioned or "cited" in as many places as it is possible to be mentioned. The reason for this is very similar to a form of social proof as delineated by Google. You can also think of these as backlinks and increasing your Google Places SEO value as well as your website rankings.
So you want to be as active as you can so that your site will be cited. Directories are great for this and so are the other methods like actually getting people to review your site. But directories are a very common way to accomplish this for most people simply because they are easier. IM marketers all know about the alt tag for on page SEO, but more can be done with those pictures. The alt tag has been mentioned since forever, and that is what the majority think about. You have to learn and start somewhere, so do not feel bad if that was unknown to you. Right click on an image and check out the properties, and you can see that there are optimizing opportunities, there. That is exactly how you can go beyond merely filling out the alt tag.
The reviews customers gives you are very important to your overall success in terms of how your business is ranked within Google Places. You can probably see without us having to tell you that there are a lot of people who want to game the system with a lot of fake reviews. You are taking certain risks if you do that, so it is up to you but we do not encourage it. What a lot of businesses are doing now is encouraging people to review their business for their Places listing.
So, just like gaming the system outright, they encourage this kind of thing by offering treats and rewards for doing it. It's possible to choose to see these as nothing more than simple incentive to encourage a customer to leave a review. If an affiliate tried to do this that affiliate would be punished. These tactics can provide a positive outcome to any of your internet endeavors. Then see about taking them a few steps further and rolling out your own tests. If you do pay per click advertising anywhere, the ideas about coming up with your own keywords will be particularly useful. If you want to use Sky Builder and build a web business from the ground up, then you simply have to accept the fact that daily decision making is part of the game. Those who are more experienced will have passed many trials by fire in that regard.
You cannot have a fear of the unknown, even though that is a very normal response for most people. One common complaint is having no clue where to begin, and once again that is something easily fixed. The more decisions you make that perhaps are not the best, then you will learn from them and become more knowledgeable. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. While you really should always perform due diligence, we have no issue with that when it comes to the methods outlined below.
Thursday, July 5, 2012
An Intelligent Approach To On-Site Linking
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