The SEO Company's Role After Google Panda

On February, 2011, many web design Melbourne websites experienced an abrupt fall in their search engine traffic. Google released a SEO results ranking algorithm that attempts to rank web design Melbourne websites based on quality. This has lead to new ranking factors being integrated that have caused many websites to be downgraded. Unlike other ranking factors, Google Panda lowers the ranking of an entire website instead of a specific section. Since February, Google has released additional updates including the most recent November 6th 2012 refresh. This update is the 21st Panda update released by Google to impact SEO. The Context Google has fought a long battle with web spammers, content farms, scraper sites and the type of SEO company that uses blackhat techniques. The Internet has 366,848,493 websites and the act of indexing such a large number can never be accomplished manually. As result, most of the Internet is indexed using an algorithm. Unfortunately, web spammers have sought to game the system by studying how the algorithm works and finding ways to exploit it for SEO purposes. Through keyword stuffing, link building and various other tactics, poor-quality web design Melbourne websites have managed to artificially boost their ratings. Fortunately, a reputable SEO company will only use blackhat techniques. Scraper Sites One example is that of the scraper site. This type of website scrapes content from other websites and places it on the webpage in an effort to gain advertising revenue or to direct users to a different web design Melbourne website. Content Farms Google Panda not only seeks to lower the rankings these websites, but also targets web design Melbourne websites that provide a large amount of poor quality content. Many content farms have been criticized to have articles that are not written by experts and the editorial standards are sometimes not as high as traditional media outlets. Google Responds Google has released a set of quality standards designed to help webmasters produce the type of content that ranks well on Google. Google recommends that users create useful and information-rich websites that are clear and grammatically correct. Google recommends that useful information be displayed by text rather than images so that the content can be viewed and crawled by search engine spiders, an important consideration for an SEO company. With dynamic pages, Google warns that spiders will not be able to crawl many dynamic pages, leading to less of a boost in SEO rankings. Link Guidelines Google has also released SEO guidelines related to how links should be used. The number of links to a particular page should be kept by an SEO company at a reasonable number. However, every page on the website should be reachable through at least one link. The SEO company should also have a sitemap that allows for users to navigate to important parts of the website.