On-Site SEO vs. Off-Site SEO: What's The Main Difference?

As any successful webmaster will tell you, using SEO is vital for attracting traffic. A stylish web design alone will not guarantee you a profitable online business; SEO will (see - search engine optimisation services ).

SEO, or search engine optimisation, is basically the process that helps your business to gain greater online visibility - the greatest aim being to get your website ranking at the top of the search engines.

If you're unfamiliar with SEO and would like to learn more about the differences between on-site and off-site SEO, read on.

On Page and On Site Search Engine Optimisation

On site SEO relates to the elements of SEO which are carried out on your site.

On site SEO ought to be considered whilst designing your site, as without it, your off-site SEO will prove ineffective. Both the search engines and search users will be attracted to a site that uses on-site SEO. With good onsite SEO, your site will be able to transform greater amounts of traffic into sales.

On site SEO can involve the optimisation of the following aspects:

-Title tags and meta tags
-Keyword density
-Content
-Internal linking
-Layout and design elements
-URLs

Keywords and key phrases should be kept a fundamental element of your on-site SEO, similarly to your off-site SEO. Keywords are basically the words and phrases most often searched for when online users are trying to find your product or services in the search engines. So, a great keyword density will not only make your site more recognisable to customers but to the search engines also.

Off Page and Off-Site Search Engine Optimisation

Off-site SEO uses quality link building to drive mass traffic to your website. It deals with all of the SEO elements done outside of your website.

Search engines such as Google aspire to provide all search users with the very best, informative and relevant information. That's why the more popular a website, the higher it will rank. One way of measuring the popularity of a site, is by looking at the number of links which are pointing to it.

The off-site elements of SEO can include:

-Inbound or back linking
-Social network marketing
-Article directory submissions
-Keyword analysis
-Optimised video submissions

On-site and Off-site Work Best Together

When it comes to planning an effective SEO campaign to help your site to the top of Google, both on-site and off-site work is needed. After all, each is ineffective without the other.

If you are unleashing a new business venture online for the first time, you can rely on the services of a professional SEO company to help you (see - Internet marketing services ). With the right expert help, you can rest assured that your site will reap the rewards of a strong SEO campaign and attract the masses of online traffic it needs to become a success.

For more information on SEO, see - http://www.seoessex.co.uk orclick here for more information about SEOEssex .