The Truth about Link Building, Content Marketing and SEO

A large part of the SEO frontier on the web, begins and ends with the policies and practices of the Google algorithm and its updates called Panda and Penguin, respectively. It is now important to pay particular attention to content and link building, because the search engine has taken aggressive steps to keep link stuffing and duplicate content out of its search results.

It is time to play nice with content marketing and link building and not just fake it to obtain a spot in the coveted search engine rankings. But, what is the difference between content marketing and link building initiatives that complement each other? Essentially, Google wants business content to become more organic and the reward is that this will increase both traffic, following and rankings.

Link building refers to the inter-relationship between brands; it is how brands are found on another website, with the two coming together within the page. Content marketing on the other hands, addresses the best way to reach the audience, where the audience can be found. The linking website is often referred to as the authoritative website, because it is the one that is ultimately responsible for increasing the discoverability of the original web page.

Sounds confusing, well it doesnt have to be. In many web marketing enterprises, content marketing and link building work together harmoniously. Only in the case of bad web marketing techniques, do these two winning marketing concepts compete for face time. And while it may seem that content marketing is fighting with the links to establish dominance, this doesnt have to be the case. Harmonious SEO techniques, i.e. the type provided by a professional marketing firm requires links and content to flow together to help the website to establish authority. One way to increase the ability of content marketing and link building to share the spotlight is to improve marketing techniques. The first order of the link building process is to ensure that the field is propagated by clear, concise URLs with the correct tracking parameters. This is for the purpose of measuring the value of the inbound link within the content, so that the link attracts the targeted audience and is not imbedded to specifically impact the rankings, because that strategy will have the opposite effect with the Google algorithm. Find an experience SEO company that can help your website increase new visitor traffic percentages. They will provide clear cut strategies with cohesive search engine optimisation, link building and content marketing.