Extending Search Results with Hummingbird

Initially, Google amended its original algorithm with Panda and Penguin updates, respectively. In notable ways, the changes affected how websites were measured for the purposes of rankings and results. It became necessary to perform internal sweeps of existing websites to upgrade to original, high quality content. Accordingly, the upgraded websites were rewarded with higher search engine rankings while those with low quality content were dropped to the end.

Users were segmented by the type of words they were typing into search engines, and typically the entire clusters of words were grouped together by choice, under specific keyword categories. Hummingbird will radically alter our perception of keyword groups, it is no longer possible to target segmented users within these defined categories.

Googles Hummingbird isn't an update; it is an infusion, a complete re-birth of algorithm. Your first thought, will probably be that web marketing will need to make a quick transition in order to produce websites that are acceptable to rank high for the Hummingbird algorithm. This isn't the case, higher ranking websites, really wont see a lot of adjustments. This is the first conceptual change to the algorithm, so no one can predict how it will impact web marketing. Its clearly too soon to tell, we'll have to let the process play out and then make changes, if necessary.

For a professional web marketing firm such as SEO Company, search engine optimisation has been a valuable asset and that wont change. The Hummingbird algorithm is designed to make things better for users. There will be a progression from choosing one or two keywords to creating complete phrases in order to provide extended results. SEO Company will continue to focus on optimisation and its benefits.

Google clearly sees the shift from business centric to user based search queries. This is why Hummingbird was active, before the official press release on Thursday, September 26, 2013. This allowed time to manage the impact of algorithm changes.

The past updates, both emphasised content, a lot of websites had to revamp their content, or they were pushed into obscurity. Top SEO Company provides marketing and advertising services for its clients. Our goal is to execute Hummingbird as efficiently as possible without affecting the results we achieve using search engine optimisation. What will change is making certain that the user is satisfied by providing relevant results. This means that its now possible to integrate complete phrases with content marketing and in-flow advertising.