Friday, July 22, 2011

Boost Your AdWords Ad Conversions Through Improved Copywriting



There are probably millions of businesses that have benefited tremendously from the use of Google AdWords. In this article we shall be looking into 3 simple tips to help you enhance your campaign and do better.

When you start to test your ad copy, you should take it one step at a time. Don't start to test every element at the same time. So for example, if you're testing the headline, first get results from it and then move to testing the display URL. This is because you want the perfect results from your testing and in order to improve your copy, you have to take it slow and steady. Remember to track your click through rate because if your ads performing well, you'll get a high number of clicks.

When you're writing your ad, you should try to make at as unique as possible. A common notion among new Internet marketers these days is to copy the ads of the successful AdWords advertisers to duplicate their success. But if that were true, nobody would be coming up with worthy ad copy! Instead, you should try and adapt from these ads, instead of copying them word to word. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.

If you put into crafting out a unique ad copy for your campaign, your ad won't get lost in the large chunk of ads that you see on Google.

Last but not the least; try to weave in a story in your ad copy. This might sound too difficult, but in actuality it can be simple. All you need to do is tap into the emotions of your target audience and bring out sympathy/empathy. This will help you connect with them on a higher level and let you achieve what you want.

In conclusion, if you want your AdWords copy to deliver good results, you should try to remember every little tip that you come across. Once you start putting the knowledge into action, you'll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.This information was brought to you by http://www.yogaclothesforwomen.org, your source for all things related on yoga clothes for women.



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