Google has recently released an update in the US, which has affected around 12% of US searches. This is known as the Google Panda or Google Farmer update. Our guide takes you through what the update is and how you can survive it. The purpose of the Google Panda update is to improve the quality of users search results by weeding out low quality websites. The biggest losers of the update have generally been what are known as content farms.
The content on your website holds the key to surviving the Google Panda update and boosting your SEO. For example, your site will move down the search engine rankings if your content quality is considered to be poor. This is often the case with many of the content farms. This means that as much of the content on your website as possible should be original, as the Panda update can affect you negatively if you use plagiarized content or a small amount of original content.
This means that having good, well-written content on your website is as important, if not more important, as optimizing the site for keywords. Search engine bots can sometimes be suspicious if you have too many keyword on you page, so make sure your content is tailored to your users rather than the search engines. This increases your chances of writing immediately good content as youll be more likely to write substantive webpages with natural sentence structures that do well in terms of search engines.
You should also avoid making your webpages live before you are entirely confident that the content on them is good. This is because half-finished pages can register as being low quality and therefore impact negatively on your rankings, such as if you open a discussion post and people have yet to comment on it to boost its relevance and quality. Let the search engine bots know your website is active by keeping it filled with lots of fresh, useful content.
One final thing to consider is the amount of advertising your site has. If you get the balance right and your advertising is relevant to your website, this can actually be a good think and can improve your SEO. However, if your site is filled with advertising then this can make it appear to be low quality and you might find that the Panda update impacts you negatively as a result. The best thing to do, therefore, is to make sure your website is as good as it can be.
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