Weblinks and Link Building

One important aspect to a comprehensive search engine optimization technique is link building.

Link-building is the term for one site linking to another. Search engines see backlinks to your website as a vote of trust. This is usually probably the most time consuming tasks involved with search engine optimization. However it doesn't need to become a complicated or time draining activity.

One way of constructing links is by emailing other web site masters in your niche and requesting a reciprocal link. There are several services available that deal with or semi-automate this task for you and a search online will reveal several choices. In the past I have used link partner services to help find relevant link partners to exchange links with.

Finding link partners really isn't a complicated job. Simply search online for sites related to yours and make a note of their contact details.

Many websites today feature integrated link management scripts that assist automate the process.

Try a search for your niche followed by "add URL" or "exchange links" or "add site" to speed up the process somewhat.

I suggest starting with reciprocal links from sites related to yours and setting a goal of five high quality link development per week.

A typical email to a webmaster might consist of something like:

Dear webmaster,
I noticed that your website shares an equivalent topic of my own located at (insert website link here)
And I am writing to find out if you are interested in exchanging links among our sites.

Best Regards,
Your Name.

You can utilize this template. As you can see this process doesn't need to be overly complicated. When the web site operator that you email has an interest they'll contact you. If not then you haven't lost anything apart from the minimal time that it takes to send an email. Don't be discouraged if only a handful of webmasters exchange links with your site, just be sure that the ones that do are pertinent backlinks. Concentrate on standard not amount.

Not all the backlinks are created equal. A link to your website must originate from a website relevant to or in the same area of interest as your own. For that matter link building service aimed to your website from irrelevant websites could be seen by various search engines as "gaming" the system and may lead to more damage than good to your search rankings. Make certain that the sites linking to your web sites are matched to your current area of interest.