Friday, September 16, 2011

Including Video To Your Website So You Can Add Content Material And Get Much Better Search Engine Ranking



Something which a lot of men and women don't think about is adding video to their websites in order to add content and to help with their search engine positioning. If you would like to get an almost instant rise in the search engines you will find that video can help you accomplish this. Everyone knows that Google loves content material and they will view video as content for your site. As soon as you are done reading this post you will realize why video is so important to have on your website.

Locating a suitable video will be the 1st thing you're going to need to do. You basically have a pair of options when it comes to the video, you can get one from YouTube or else you can create your own video. One thing you ought to know is that you will be much better off if you decide to generate your own video for your website. When you produce this video you have the choice to speak about your niche or you can just advertise your product in the video.

Content is one thing that Google really loves and this video is seen as content material for your site. One thing it's also wise to do with this video is to let YouTube to host it for you and add the video to your site working with the YouTube embedded link, as this creates a link to YouTube on your site. Part of the way that Google establishes your positioning is by looking at what websites your website is linking to. Google will look at this link directed to YouTube and wind up providing you a better ranking.

Also if your video is interesting you will find that folks will end up placing a link on their web pages pointing to your site and telling men and women about the video on your website. This will assist to build you backlinks, and as everyone knows, backlinks are a big key to search engine positioning.

Another way that Google establishes how well to position your web page is by how long your visitors stay on your website. If your web page visitors only stay for a short while, Google will feel that your site is not very valuable. Now if individuals get to your web page and watch your video and stay on your web page for a while, you will find that Google will give your website a boost in their rankings. Not to mention if you can keep these folks on your site, you will find that you will have a much better opportunity to sell one of your products or perhaps get people to click on your pay per click ads.

We only covered a handful of the reasons why it is important to have video on your site, and you will probably be able to find more reasons. Your video is one way for you to get your name out there and to get your brand name out there. You will see that you can make a video making use of a screen capture software or perhaps you can make a custom application like camcorder, but the primary key to the video is to make it interesting so people will want to watch it.



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