Wednesday, October 19, 2011

Google and Search Engine Penalties



Google penalties - there is a lot of confusion about whenever a site is de-indexed by Google or sunk in ratings. Every single day you can find sites that are banned, dropped, or de-indexed by Google as you are being penalized, the same as a slap about the wrist. The very first sign of trouble is a sudden decline in your traffic, as well as for many webmasters they've got no idea what's happening.

Let's begin by first clarifying these 4 terms and what they're.

1. Sandboxed

You often hear people say their new website is incorporated in the Google sandbox. The thought behind this really is that after you place up a fresh site with a lot of backlinks Google will place you in a box for from 6 to 12 months, leading to you placing poorly within the search results.

Google claims there's no Google sandbox; however, the Google algorithm may act in a manner that makes webmasters believe the sandbox exists. So far as Yahoo is concerned should they put quality sites which are viral to the "sandbox" it wouldn't do well for business.

The reason behind a website to locate themselves inside a "sandbox" experience is probably the result of keyword spamming, poor quality backlinks, a website look unnatural towards the Google algorithm, and the sites are ignored. Another reason is a fresh new site turns into a huge content bonus boost a month or two later has disappeared, and as a result the website sinks within the rankings and site owners think they are within the Google sandbox.

2. Penalized

If your domain exists, however the pages cannot be found whenever a search is done, you could have been penalized by Google. Do the following test: within the Internet search place www.yourdomain.com and then next try yourdomain.com and find out you are near the top of the search engine not less than one. When it appears your site hasn't been penalized. If your site doesn't appear, you can have been penalized. This will occur if you have violated the Google guidelines for webmasters.

The key causes of being penalized include buying links, linking to bad neighbors, selling links, doing linking schemes, hiding content, doing sneaky directs, and unnatural linking patterns.

Sunk

If Google didn't penalize or de-index your domain, however your traffic from Google suddenly requires a dramatic dive, there can be several reasons that create this. A few of the main reasons include:

¢ Keywords that have been ranking well shall no longer be ranking well

¢ Technical errors that prevent indexing of some of the inner pages that leads to your website sinking

¢ A site redesign may have removed links that Google considers as aged links which can impact your ranking

¢ Loss of backlinks can drop your rank or once the rank of your backlinks drops it can sink your website

¢ Lack of fresh content may be detrimental to your placement. Google likes fresh content and will give your website an enhancement in case you are providing it

¢ If your website is slow you can get your ranking to disappear

Deindexed

This is the time Google completely removes your website from your search engine. This will occur for many reasons. There may be major issues with your navigation, you'll have been offline a long time, your may have duplicate content, where there can be a variety of other reasons.

It's important for you to definitely understand Google penalties to make sure your website doesn't find itself in danger with Google.

If you are looking at ranking your site in the search engines then you need to get your SEO on the Gold Coast and Web Design on the Gold Coast by Business Web Designs of BWD.



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