Weve all heard the saying that a picture is worth a thousand words. What if a picture is worth $1000 or more? And what if you have twenty-five pictures every second? What is that worth to you? Now you may wonder what Im talking about. What Im really talking about is video as a really powerful medium. The same goes with web video marketing.
Im very into branding my SEO products and services and things like that. I think its a really powerful tool to connect with your audience which ultimately is what we need to do.
Surely everyone here knows YouTube. All of you might have already watched a movie or a tutorial about doing something from a video channel. Right? All of these just happen like that. Everyone enjoys surfing the videos there and that is something that will stay with us forever. So we might just take the chance to maximize the video resources that we have. That is why we now have the concept of video optimization for most websites.
I was at a dinner party recently and I said, youve got to see this. There was this new Old Spice commercial. Youve got to watch this. Everyone watched it and they loved it and they said, is there another one? I said, yes, there is another one. So we watched that one. Someone recommended something else and the dinner party turned into us crowded around a computer.
So weve got this phenomenon called YouTube which everyone is drawn to. It is the largest video site on the planet and its also one of the busiest search engines. It is number two, only behind Google, which it is why it was bought by Google. A lot of people out there are using it for many reasons and web video marketing is one of those. Studies on web video production say twenty hours of video is uploaded every minute. If Hollywood were releasing films to match that volume, theyd be releasing 86,000 new films every week. So that gives you some indication of the kind of proliferation of what is out there.
Disappearing in the sea of content or web videos could be the fear of most of you right now who are thinking how are you going to survive or how are you going to get seen. This only shows that search engine optimization for videos is also important. Make appropriate content. Find a niche. Then, people will get to you.
Let us now go to the purpose of this web video marketing. The human element is the part that you can really use by making video. Taking Melbourne SEO Services as an example, you find Dave on our website. Hes the first person you meet, telling you about what youre going to find out about, what he does and what is contained within the website. Instantly, you say, oh, there are people in that company. Companies like Mc Donalds, Coke and Microsoft are all run by people not just banners.
Thursday, November 10, 2011
The Importance Of Web Video Marketing To Online Businesses
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