Link Trading

Backlinks can provide your website with authority and any online marketer will tell you that. Time was that people used to trade link building with various websites as a way to build up the number of backlinks they had. But with all the new changes that Google has made over time, is this still thought to be a good marketing and advertising technique?

So fundamentally a backlink is a website link that directs from one website to another site. These backlinks are seen as votes for your site by the major search engines like Google. So when you can create a wide range of links the various search engines will compensate your website with much better rankings in their results. However one thing you have to take into account is that every backlink that is created has a different value in the search engine eyes.

One thing you must understand about individuals when they trade links, would be that the link development they add to your website is generally on a deeper page of the site. And this cuts down on the quality of that link. What's more these link web pages can end up having 100s or even 1000s of other links directed to other sites. Google doesn't prefer to notice this kind of thing so obviously these links aren't really indexed.

Another fact that a number of you might have found that is that Google prefers one way backlinks in lieu of link exchanges. For anyone of you which are unaware a one way backlink is when you don't need to link back to the website which has your link in it. Whenever Google sees one way links they offer this link more power than a link that's been exchanged. You may also harm your search rankings if you wind up trading backlinks with online sites that have a poor track record with Google.

Link trading can be handy to you if the website is respected, features a good page ranking and also boasts a constant stream of readers. When your website link building service ends up becoming concealed in some internal page of the site you will find a good chance that your page where your link is not gonna be found. The thing is that a lot of sites that trade backlinks also have a links page that does not become listed.