When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. You know how long this game has been going on, and it really has been like a war between online marketers, businesses and Google/Bing/Yahoo. Google's main concern is to provide the best results for their visitors, and that is their product - relevant search results. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. So if you are new and raring to go, then have a seat and enjoy the following discussion.
Understand the difference between on-page and off-page optimization. You will see those two terms from now on as you learn about SEO, and each one represents different methods. How well you execute what needs to be done from a process point of view in relation to your site will make all the difference. You will get your cues from Google and Bing, and those cues or processes are totally made-up by them. So when you do SEO as it needs to be done, then you will have to include both sets of factors. There are SEO opportunities available with your images that you place on any page. There are a few things you can do that will give you a few more SEO points. This is really easy, and all you need to do is take the page keyword phrase, you want to rank for, and place it in the image alt tag. Everything has to be relevant on each page, so your alt tag keyword or phrase must of course stick to that, too. Just keep in mind that your ALT text needs to be highly relevant.
If you are serious about business, then we will suggest you steer clear of anything considered to be blackhat as it concerns SEO, or anything. We do know that lots of people have tried it, and some have done well while others have not and have suffered certain consequences.
It may be possible for you to do very well and never have a problem, but the thing about it is that you are always running from the search engines. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it.
There is nothing difficult about SEO, but rather it is an area where people just want to find shortcuts. If you are going to take it easy, then even the results you get won't be serious. You can achieve the things you have read about with SEO, but it is best to do it with proven methods. We suggest you get a much bigger and overall picture before you begin working on your site. Applying the above tips will give you a fair idea as to how important basics really are.
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