Many internet marketers don't really know how search engines operate, so many myths about this are often repeated. What happens is that people have mistaken ideas and then repeat them to others, causing these myths to spread quickly. It's important to know about these myths so you can avoid them, so we'll be talking about some of them now.
The idea that you need to register your URL with the search engines is one of these myths that is quite common. Search engines are becoming more and more advanced as the internet expands faster every day. Thus, if you want your URL to appear in the search engines you are no longer required to submit it manually. Sites are crawled by search engine spiders all the time so the quickest way to make sure your site is indexed is to have some links back to it from forums and Web 2.0 properties that are visited by bots all the time. In fact, another reason you want to avoid submitting your URL to search engines is because it might even lead to the whole process taking much longer. The fastest and most effective option to make sure your site gets indexed is to make sure you list your URL on popular, authority sites. The idea that it's best to only optimize one keyword per page is another popular SEO myth. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. People who work on this strategy believe that the more focused your page is, the better it will rank. The first reason why this doesn't make any real sense is that it's not easy to write a page about just one keyword phrase with a natural flow. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? The best way to optimize your pages is to place as many targeted keywords on each of them as you can. If your goal is to get targeted visitors, this is the way to do it. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. If you want to rank well in the search engines, optimize several different keyword phrases.
Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. Spiders will crawl your website more frequently if you are constantly updating it and adding fresh content but it will have little effect on the rank of your site. Therefore, you don't want to update your site with forced changes just for the benefit of the search engines. It won't have any major impact on them. In fact, if you search around, you will notice that some of the high ranking websites in popular niches haven't been updated in a long time.
You have to realize that it takes some time and study to make search engine optimization pay off for you. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. You don't have to be perfect, as everyone makes mistakes, but you can become skilled enough to get highly ranked for your sites.
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