Effective Web Content Strategy: Key To Getting Noticed Online

Web Content Strategy

Here is a great secret for writing headlines. If youre not a headline guru, heres the hot tip. Head over to amazon.com. Look at headlines and bullets for some web content strategy. This is the easiest way for you to start to become a copywriting whiz overnight. I cant remember where I learnt this one as I practice it for my SEO services site, but I rarely hear it spoken about.

Let us just say you have a site about golfing. Go to amazon.com / books. Amazon, Zappos, eBay and a heap of different internet sites that are leading players in their field are testing fanatics. If you go over there, copy what they are doing and you will be well on your way because they're doing all the testing for you and you can just cut'n'paste it. If you're building an e commerce site, you must head over to Zappos and model what it is that they are doing for your own niche. Say, for my SEO blog, I head to Amazon for book titles about SEO or web marketing.

When it comes to writing content, Amazon is only looking to display the most relevant information to the user when they type it in. So they know what books are selling, and books are a fantastic way for testing of a headline. For example, someones book is titled: Zen Golf: Mastering the Mental Game. That right there could be a fantastic title because Amazon is telling me that out of all of the books on Amazon, this is probably their top selling book. Theyre only going to rank the top selling things at the top. People have voted with their dollars.

So this is a superb research tool and the copy reads : 'A revolutionary system proved for the weekend golfer to seriously enhance your distance and precision from day one.' That right there is a good web content strategy. You can take that. That could be integrated into your internet site. That may be part of the descriptions that you write for your YouTube things. It will also help you write title tags for your videos, for your own website. It will also help you do bullets.

Then you can dig even deeper. Amazon is nice enough to show the back cover of the book. Plenty of books have the bullet points on the back. These book companies are out there spending millions of dollars with their copywriters to research. If you've an SEO company, you can benefit a lot from their competitive SEO book titles.

You should not judge a book by its cover but most people judge a book by its cover. So what book sellers do is, they'd like to ensure that they hook you on taking a look at the book.

You glance at the front cover. Ideal web content strategy wishes to attract your attention. That title tag will grab your attention. Then on the back cover they're going to try and draw you in with their bullet points and then hopefully you'll go and buy it. If you are writing copy for your destination page, these are some ideas to kickstart you writing copy. 'Focus on changes that most certainly affect results.' Then there's a tiny bit of a blurb. Some books you'll see on the back of them they've got a ton of bullet points. These are things that these book companies have analyzed, to find here are the most significant bits of copy. This is an easy way.