Getting new readers for your blog is important, but what's more important is to be able to retain them. That's right; having repeat traffic should be one of your main aims when blogging. Never be satisfied with current visitors to your site, and we mean you must keep on working to get more. Most business do not really think much about RSS subscribers, and that can be a mistake. What we want to do is clarify some of the RSS strategies and things to avoid.
An effective way to attract subscribers to your blog is to keep it focused. When you spread yourself out over too many topics you aren't going to be able to get the kinds of results that you've been looking for. The people who are subscribed to your RSS feed want updates that they are actually interested in. When people subscribe to your technology based feed they won't be happy if you suddenly start talking about dog training. So make sure that you stick to your blog's primary topic. Your readers want information that is both relevant and easy to use. This helps them feel like they are really a part of your blog and appreciative of the fact that you're giving away information that is relevant for them. If you are ever unsure about how to situate the icon for your RSS feed, then for starters is goes above the fold. Experiment with placing it in different locations other than the usual top right of the site. Your RSS icon should be visible to your visitors as soon as they hit your blog, and they shouldn't have to scroll all the way down or search around for it. So just do not ever make the mistake of placing your icon below the fold unless it is also above the fold somewhere.
People are only going to subscribe to your RSS feed when they see some proof of valuable content. Why would someone subscribe to a blog that is nothing but rehashed content? There are a variety of factors that are going to play into how much value your readers get from the content that you publish. If you know your audience, you should be able to find something that appeals to the people in it and use that to get them to read your stuff. For example, publishing news as it is breaking on to your blog can give your readers the value that they demand from the people to whom they subscribe. RSS is an integral part of your blog, and just the way publishing quality content is important, getting more RSS subscribers is equally important. Just commit to publishing and updating your blog very frequently, and then people will see how prolific you are. Of course you need to give this time to bear fruit, but it can give you outstanding benefits if you work with it. So at this point then it is up to you what you put into this to make it work.
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