The number one concern with business websites and blogs has to do with traffic, and nobody can have too much of it. Learning how to properly execute optimization for search engines is the one vital step to getting organic traffic.
If you are just new to all this, then it is important to understand the two components of SEO: getting backlinks and the stuff you do on your pages. So let's dive into this important topic so you can read these very handy suggestions. To learn more read: what is seo
Have a good internal linking structure and don't compromise on it, and leveraging internal links for on page SEO is something that many don't do. But if you look around, you'll see great examples like Wikipedia that used a strong internal linking structure for SEO advantage. But make sure you're linking to relevant pages on your site, so use the right anchor text by having your keyword in it. All you need to do is search for this on the net, and you will find all you really need to know on the subject.
With your placement of proper keyword phrases in content, you will find a lot of disagreement. As you know, you have to write content that has your page keywords and phrases in them. You will probably get better results with the first sentences of the intro and concluding paragraphs including your phrase. You can get a lot right with SEO, but of course Google will not release everything for obvious reasons.
So you execute what you believe or know to work well, and that is about all anybody does.
You really never want to lose link love due to your links, so think about using the nofollow in all your links. Not many webmasters know the value of doing this. Whether you have a static site or blog, taking care of this linking feature is very easy to do, so do not worry about that. If you think not doing this will adversely affect your rankings, then truthfully it probably will not. You have a lot to consider as you are setting up your site for SEO.
On page SEO is really very easy to master, and you will have it down once you have done it a few times. There are building blocks that you have to follow once you get them in your head, but they are pretty clearly laid out already. Google does look at bounce rate and time spent on your site, and that tells them about how happy they are with your site or not.
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