How Search Engines Influence SEO

Just lately, the big news dominating SEO link building and online marketing is the adjustments to their algorithm that Google have applied this year. Hoping to lessen the quantity of inferior quality articles and pages in natural search engine results.

How does Google determine 'Quality' Content?

Google's recent modifications target websites that show 'inferior quality content' in a number of ways. The criteria for figuring out inferior quality are diverse but noteworthy inclusions are:

¢ Trivial content (where there is not enough content to become helpful).
¢ Poorly composed content.
¢ Duplicate content or content simply copied from other websites.
¢ Content that is not helpful or relevant to users.

The greatest influence this can have on numerous business websites is potentially in how article websites are employed for link development and SEO.

Marketing With Articles and Link Building - What techniques remain to be viable?

¢ Links in press releases do not count towards Google Page Rank.
¢ Nevertheless, when someone scans your press release and then links to your website, that does matter.
¢ Article websites are not fundamentally negative, utilizing high quality article websites for link building could work - but only when you handle these sites as sites individuals head over to read through articles, not as locations Google goes to discover links.
¢ This means that well written, highly relevant and beneficial content articles are still an efficient link building technique.
¢ Nevertheless, merely duplicating identical content material twenty instances into various websites is not a good technique.
¢ Sites with a variance in the lengths of articles are already identified by Google as websites which are more more likely to include content which is actually helpful to its readers.
¢ Once more, the issue is that content composed with search engines in mind is likely to lose out, while content that is designed for users will benefit.

The final outcome? That link building service best practices haven't modified much, nevertheless it has become a lot more essential that these types of best practices are followed. And, of course, web users come before search engines. In the end, what are search engines for but simply a way to attract more web users?