Sound, Ethical Company SEO Strategy

Seo Destiny Video

In this article, I will share some of the items I have learned that have helped me increase several sites onto the first post of Google and buy a few #1 rankings within the process.

What You'll Not Know About Keyword Selection

Let's start with a little background. The whole concept of SEO is to enhance the quantity of visitors for ones website. This really is done by doing some keyword search utilizing Google's keyword tool. When I do keyword research, I usually click over a "exact" box since what I am interested in finding out could be the distinct variety of local (United States) monthly searches for my keywords. I don't even take into account "broad" match because it is just as well vague.

Whether you will be doing your own small business seo or hiring it out, I would recommend focusing on keywords that offer a minimum of:

1,000 distinct local monthly searches (if you will be selling a national/global merchandise or service)
500 distinct local monthly searches (if you will be selling a local merchandise or service)
I have learned through experience that in case you are heading to put the time and work into SEO, you will as well choose up some nice visitors when you hit the top 5 spots on post A single of Google.

Check Your Targeted visitors Trends

Google displays a nice little bar graph within the keyword tool that shows you the trends to your keyword, but what I like to try and do is download the results, so I can see the genuine monthly searches. Why? Due to the fact the distinct local search volume is an average on the last 12 months and trends can adjust dramatically. I learned this lesson the tough way after I first began optimizing my personal internet site for ones term "affordable organization seo strategy." When I did my keyword research, the term revealed 480 distinct local monthly searches. Though that is a relatively low number, I was just commencing out and also the competition was lower, so I went for it.

Within a month, I had created many back links and got my internet site to post A single for that keyword. Then I happened to notice how the term only had 170 distinct local monthly searches for each on the last 2 most recent months. Yikes! That was a large lesson for me. Now, I usually take into account the search volume for each month to get a better concept of how it is trending. For what it is worth, I noticed many SEO related terms enjoyed peak volume within the Dec-Feb time frame.

The SEO Myth: Getting To Page A single of Google Is Great!

I can tell you from personal experience for that search term "affordable organization SEO", becoming over a first post feels great to your ego, but it doesn't do a lot to your traffic. I was stuck within the 8th or 7th position for weeks, acquiring no visitors to my website. Only after I jumped up to the top 5, and specifically after I hit #3, did I start to determine a trickle of visitors from organic searches on that keyword. As of August 5, 2011, I am nevertheless #3, but I hope to continue my rise.

Identifying Competition

Once I have my short list of keywords I desire to go after, I analyze the competition. The tool I use to analyze the top few competitors is SEO Spyglass. You are able to download a free version of this process online. Whenever you get it, you have the selection of putting in a keyword you desire to rank for, or a internet site you desire to spy on. SEO Spyglass shows you how several links your competition has, what anchor text (keywords) they are using, and also the internet pages exactly where they got them.

In short, in case you see that your top few competitors have many backlinks for ones term you desire to go after, you'll be able to be in in your extended haul. Of course, depending over a high quality of their backlinks, you nevertheless might be able to beat them. I have noticed a friend of mine outrank sites with a thousand backlinks for ones same keyword he had only 100 backlinks for. This really is very important. I am seeing the same thing now with my internet site and other sites I am trying to rank highly. The high quality of the backlinks matters and so does your backlinking strategy.

On Page Optimization

There are hundreds of posts on this topic, so I'm just heading to hit it quickly. Due to the fact Google ranks internet pages and not internet sites, you'll be able to optimize each post on your internet site (if you want) for different keywords. Make certain your title and headers include your keyword. Make certain your keyword density is 2-5% per internet page. Include a photo and set your "alt tag" for ones keyword. Link your internet pages together on the keywords you desire to rank for. Put your keyword within your first and last sentence and ensure to bold and italicize your keyword in A single or 2 places. Write great content that folks can study from or that they will enjoy.

Creating Backlinks

There are various methods you'll be able to create backlinks - you'll be able to article comments on blogs, create forum profiles, do article marketing, social bookmarking, and more. I prefer to mix in a little of everything, but I put my primary emphasis on acquiring backlinks from blog networks that have a high post rank. I find that stories posted on these kinds of blog networks provide high quality backlinks that help me outrank the competition in Google. Of course, writing posts like this a single is an instance of article marketing, and you will see the keyword I am trying to rank my internet site for in my signature below.

Once you have began doing your own backlinks, they have to get indexed. This really is exactly where you may need to spend some money or consult with a organization SEO services company to help you. Or, you'll be able to just wait, and hope that eventually Google will crawl the post in your link on it and index it, so you get credit ratings for it.

Final Strategy: Ranking Video

You can get your video ranked the same way you get your internet site ranked: By doing backlinks to it. For a single buyer of mine, he created a spectacular video that shows his p90x transformation. It's so compelling, we decided to try to rank it in Google. Since it is really a YouTube video, we had been able to get it ranked #1 for ones search term "does p90x work" within about a month. My mentor as soon as told me, "Google loves video". This really is true. Make a great video that includes a call to action back for ones internet site and then get it ranked. You will find that folks are acquiring in touch with you from the video and also through your internet site (thanks for ones great video!)