Marketing contributes to the bottom line because, without it a brand will be lost into obscurity. Using products A and B as an example, with A being a superior product but be being highly marketed, it is clear who will lead the market. Product B and all of its fallacies will definitely be more widely accepted in the market. This is mainly because people wouldn't know about product A Even if A saved a significant amount of budget because of zero marketing costs, B still reaped the rewards of market share.
But traditional marketing is really expensive. Most small businesses with lower budgets can only afford online marketing. Actually, in order to sustain startup and small business, it should have at least a digital marketing plan.
With online marketing, your budget will fit, and at the same time you can run a campaign that directly hits your market. The various methods of internet marketing are SEO, social media, online video, and online ads. As a business owner, you have the option to learn the ropes and do it yourself or hire an online marketing company.
By far, the easiest to do is social media marketing. Having Facebook, twitter and YouTube accounts is all you need to start your own social network campaign. Facebook and YouTube work well together. The best way to start your campaign is a short video of your brand. Make it convincing, but at the same time try to make it funny. Post it on your YouTube account. Like it on your own Facebook. Tag everyone else. This is what you all know as going viral.
Another technique is small business SEO or small business search engine optimization. There are several ways on how to make your digital brand top hit, and right now, the best way is back linking. The more pages linked towards your site, the higher your rank becomes, Keyword density has been disallowed by most search engines. The best website design will not matter if you do not market properly.
Markeitng spaces like Google ads provide places for you to advertise. It doesn't do much but link the ad to your site. They even cost a bit more at times.
You can also try other methods like local listings, review sites and hiring affiliates. You may also combine several strategies and I in order to make your campaign more effective.
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