Wednesday, March 21, 2012

Making Your Site A Customer Magnet: Hot SEO Tips



Not utilizing the proper SEO techniques means no one will find your site. Use the tips below to get noticed.


Once you could argue that SEO was a luxury. Now, with so much business being done online, it is a necessity if you want to stay competitive, no matter your business, from local service providers like carpet cleaning companies or home cleaners , all the way to larger stores and concerns.

Add meta descriptions to each page on your site to improve your search engine placement. These description tags benefit your webpage by providing a quick, useful blurb when it appears on search results pages. Your meta tags should be useful and true. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.

If video or audio items are shown on your website, you should have transcripts of these included. Search engines will scan the transcripts and recognize keywords that are related to your site's niche.

The best thing you should do for your internet presence is to constantly give it updated content that is relevant to the present. If you are months behind the curve, readers will just click away from your site and never come back.

Keep in mind that spiders can't do anything with your URLs if they read like a bunch of random numbers. The reason is because these things confuse the spiders. This is why the names of your URLs should be very meaningful. Aim to place a high-quality keyword somewhere in the URL to make it flow better.

It can be helpful for the owner or boss of a company to be active in providing content like blogs for the company website. People like hearing from the big guy himself.

Ensure that your web server has the ability to differentiate between uppercase and lowercase URLs. Having a server that isn't configured to be case sensitive is a recipe for disaster.

SEO is actually a lot easier than it sounds. It simply requires being detail oriented, and a willingness to adopt the right strategies. Your name will soon be at the top of search engine rankings if you follow this advice.



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