SEO is crucial to the success of any business. Whether a downtown brick and mortar storefront, a restaurant or theater at the mall, a local taxicab service or an online marketplace, a firm cannot succeed in this digital world without a website, a social media presence and mobile apps development that all include strong SEO focus. While a quick Internet search will yield dozens of companies offering a free SEO quote, and the best in search engine optimization services, that is not always the case. Entrepreneurs who know their industry but have little knowledge of the digital world often let these alleged optimization experts pull the digital wool over their eyes. When getting an SEO quote, therefore, one must be smart and demanding, asking pointed questions and checking references. Before making a decision to contract with an SEO firm, and before any apps development begins, a thorough check and comparison of the various SEO providers must be conducted. Here are the questions to ask before requesting an SEO quote: How long have you been in business? What is the training, education and experience of those who would be providing apps development and SEO services for me? Who are two executives I can call at companies for whom you have completed apps development and other services in the past year? Will my page rankings be broken out by organic, mapped and paid search? What will you be able to tell me about my competitors? Will you be able to help me assess whether I have chosen the right niche, and if so, how? Will you be providing me updates when my ranking changes? Will I know which keywords are working for me, and how often will you tell me that? How much information will I be able to access on my own, and how much will require contact from you for the data? What guarantee do you offer for your SEO and apps development services? What is your price structure? Are service or product upgrades included in the price? How often do you upgrade your algorithm and apps development products and services? Will my SEO quote be free and without obligation? Free or not, unless all these questions are satisfactorily answered no business owner should ask for an SEO quote.
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