Not too long ago, Google introduced a Panda update, which basically pointed out "Panda mistakes" that most of our websites were suffering from. Just like they have done so many time in the past, Google has wrought devastation to many web businesses. Unfortunately, not much sympathy was being dealt out to those that were harmed by the update. In reality, the people that suffered the most had the worst quality websites on the Internet. The quality of the websites that Google expects were protected, in essence, by this update.
Google really appreciates sites it considers to be authority sites within a given niche. Google believes that these are the types of sites people are most interested in finding. You must first realize that Google has various, specific, things it is looking for before it proclaims a site to be an adequate authority site. The main think to keep in mind is that a true authority site never strays from its niche. Of course a niche can have many sub-topics and that is fine just as long as they fall under the same niche or market. Keeping this in mind, it's more important than ever that your site doesn't stray from its primary objective. It will be next to impossible to get your site to the top of the search engines if you don't do this. If you are feeling like there is no end to what can be learned in internet marketing, then that is partially true. Since these articles are short, and really meant to provide introductory information about ListProfitSniper, it is well-advised that you learn more. Not everything you read will be directly applicable to your business, but it is still a great thing to learn new stuff just because you never know.
There is a balance that must always be struck, especially when just getting started in this business, and that balance involves seeking knowledge and taking action on what you learn.
If that scenario is you, then start slowly but be sure you force your self to do something each business day. When you are working on your business, you need to be creating something toward that end or actively engaged in marketing activities. One of the most important errors any online business can make in terms of Panda is backlink quality. Google has decided to remove blog networks that were serving SEO purposes from their indexing system. You must avoid bad quality backlinks at all costs. They have lost their effectiveness because Google has massively devalued them. Also, pay more attention to getting backlinks from relevant themed sites. Even if things have become more complicated for everyone, it's the name of the game and we all have to follow the rules of play.
Using Panda or SEO principles is not something that authority sites actually use, even if they are well known on the Internet. There is little to rank for on these sites since they provide so little content, despite being well organized and crafted in a general sense. The complaint would be with less than 400 words of content, there is not much to read. However, the site is well-designed. With authority sites, there seems to be a differentiation in what Panda is actually looking for. Though the site content may be lacking, it could be that they are ranking well because of the sheer volume of pages or age of the site itself. Google might not immediately target them for this reason. It is a great mystery.
It's hard to think about starting over but that's sometimes necessary in order to turn your beast of burden into the work of beauty it's supposed to be. Most marketers struggle with backlinking more than anything else. Don't start with a massive site-wide overhaul. Start with your content from the beginning. Hard work like this will pay off well for you when all is said and done.
Saturday, July 14, 2012
Keep Your Site Ranked - Avoid These Rank Killing Panda Blunders
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment