Create Sustainable Results by Improving Your Sales Copy

Creating a shiny sales copy that outshines the competition and gives them a run for their money is all about getting your basics right. So many great products never turn a profit because the sales copy that has been created for them is so terrible. If you want your sales copy to truly help you sell your product, use the techniques we are going to talk about in this article.

Know Your Numbers: Before you can move forward you need to understand your starting point. In other words, you should know your numbers well, such as how many visitors you are getting per month, the number of sales per visitor, your average conversion rate, etc. Measuring your results is one of the first things that you will learn about when you start trying to figure out how to get more out of your sales copy. "Hits per month" means something different than "unique visitors per month" and it is important to know the difference. It is also important to understand your conversion rate because that is what will help you figure out where you are going with your copy tweaks as well as how much improvement you actually make. Knowing your starting point is imperative if you want to move beyond it.

Be Clear: Get ready to work on your clarity because any and all improvements to your copy should be done in the name of improving that aspect. You need to make the potential results from doing business with you as clear as possible to your sales prospects. Try to figure out what it is that your sales prospects are trying to accomplish that and work some text concerning that into your copy.

You need to be able to offer solutions to problems, answers to questions and ways out of bad situations. By addressing and focusing on the results in your sales copy, you will be able to give your prospects the clarity they require to make the purchase from you. If you want to make this easier for yourself you should write down the things you feel, hear and see that your chosen market wants to achieve if they buy your product or service. This helps you figure out ideas that are immediately usable.

Lead them to the Call to Action: So you've successfully taken your prospect through your sales copy by convincing them with your strong headline and the rest of the content - now what? Your job is still not done until you get your prospect to take action. You need to have a "call to action": something that will get the reader to do what you want them to do (buy something, share information, etc). At the very end of your sales copy (and in a few places in the body of it) you need to come out and ask the reader to buy from you or do whatever it is you want them to do. So if you don't have a great call to action in your copy it is time to create one.

Last but certainly not least; if you are consistent in your effort to make your sales copy better your sales margin will also be consistent in its growth.

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