Knowledge is definitely power with a business on the net, and the more you know about various promotional methods the better able you will be to get exposure. However, there are a few tactics that have always worked, and continue to give results when applied the right way - press release distribution happens to be one of them. Writing a targeted press release can literally take your online business places, overnight. If you have never tried to write a press release or publish it, then you could be feeling a bit in the dark about them. Here are a few excellent points to learn and remember.
While many people do not use images in press releases, this is an approach that can work well if done properly. The clich© that a picture is worth a thousand words is true, and so think about your product along this line. As you know, a picture may or may not work in your favor, and that is a point well worth remembering. But hold on because you never want to put a picture inside your actual press release, anyway. It's better that you include a line under the headline, before the body text starts where it's clearly mentioned that high resolution images are available through email or a download link.Commission Domination
Do take the time to ensure your writing is totally devoid of unacceptable writing errors. Failing to make sure this happens will only cause you problems if any editor should have an interest in your story. Doing this takes all of five or maybe ten seconds at the most - enough said.
You can rightly think about these points as conversion killers because that is the effect they will have on your releases.
There are some text choices that are best to stay away from such as being too passive, for example. Perhaps the best thing for you to do in order to get a clear idea is to read press releases for large corporations. Writing a news story will never use words that are associated with hype, and that is an approach you should adhere to, as well. One thing you should never do is try to pad your press release will useless filler just to increase the word count.Commission Domination
But after all that, remember you can easily outsource your press release needs.
Wednesday, July 27, 2011
How To Get Your Press Release Read and Syndicated
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