Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.
Among websites, blogs, and portals, web analytics has been gaining steady popularity. It is used to analyze market trends and to identify website users or visitors. Another one of its uses is to determine the behavior of the website users. But how can it be helpful in your business and website.
With this, you will be able to monitor visitors and users
You would know how long your visitor stayed in your website, where they came from and who they are thanks to web analytics. You will also get the opportunity to know the keywords they used, their clickstreams, and how they came to be in your website such as search engines and referrer pages. You will also find out the number of times a visitor or user returned to your website as well as the pages that were given preference.
A web analytics tool would in fact tell you your website usage down to the last specifics. It would tell you about your visitor's nationality and language. In fact, it can also pinpoint the city of origin. Of course, it will tell you the IP addresses and the host used for access. You can have further analysis in order to find out if your visitors were there to actually check out your site or if they were just strays. The amount of visitors you get daily is another thing you will be able to determine.
It is also helpful in optimizing your website
Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. Not to mention you would learn the things that need changing and the aspects of your website that is likely more appealing to your market. You would also know which pages are basically ignored and which pages are the most viewed. Plus, you could adjust certain aspects of your website that would need adjustments as well as improvements. You could improve, streamline or reshape site navigation in order to better assist your site users or visitors, or you could also fix technical problems.
It is also helpful in formulating a sales and e-marketing plan
When you are preparing for an e-marketing plan and course of action, web analytics will be able to assist you as well. Since your plan will be based on actual facts and not just mere probabilities, this will be more effective. You would be able to really know what your market wants. If you track the items which were highly viewed, then you would learn which of the products received the highest response. You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising. Besides being able to get more clients, you would also be able to monitor and keep your clients interested.
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