Tuesday, November 1, 2011

Beefing Up Your Staff Through Proper Search Engine Marketing Training



Instead of taking time to explain every task to any new employee in my office, I make use of the WorkWiki. Here they will watch a detailed video of the tasks they got to accomplish. This is quite similar with the search engine marketing training that I hold for my virtual team members. Along with this, we use Google Docs for all the projects or websites that we are working on.

Each of our team members is provided with their own directories that are meant for the storing of their files. There are also communal files and templates that they all share in this specific area. Let us say, one of the assistants have already finished a video task I asked. All he needs to do afterwards is drag and drop it into the templates drive for my access.

We also have an online version of this called geust.forumhub.net. It is the same with this area where we drag and drop files and templates.

As far as SEO training is concerned, and this is another area that I think many love, this is something that I call EditMe because thats its name. Its a training area when someone signs up with me. So its an online WorkWiki.

This is when a team member comes on board, we will take them through a set search engine marketing training. This is like an induction process. It took a little bit of time to get to where it is but in week one, theyll be given access to this. Theyll log in, the first thing that theyll do is theyll watch a video that will take them through how to navigate around. Theres a little bit of core culture material about our SEO services and that type of thing and it explains each of the different sections. Thats the About.

Afterwards, they will be taken to the Training section. As they begin with the first week, their tasks are mapped out even before they learn easy SEO. Their start of the day instructions say it all. For example, they have to begin with the business overview video and then so on and so forth. Here, they will see SEO products that we are offering and working on and the business flow and business areas.

Afterwards they will move to SEO introduction. They will be given a specific schedule of everything they got to learn under this. They are not allowed to touch this on the first week as they get trained up or skilled to a certain standard.

It is important to see how the rest of the first week and the other weeks are planned out as their supervisor guides them through the rest of search engine marketing training. Their supervisor will check on them daily. In the business overview, what the business is all about is discussed here. The core components of the business, product overview and the various products that we offer and the team members and the work they do for the business are also explained in details here.



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