How many guarantees do you hear in a month? Then nothing comes of that guarantee. When you expect certain results and they fall through there's nothing that's more upsetting. A false promise unfortunately is more common then you may think, they happen almost daily in the business world. When it comes to your B2B SEO, it's important to hold your B2B SEO expert accountable.
It's Your Business, Speak With Your Voice
Finding the right voice is a basis for any marketing strategy. It holds true in B2B as well. Your business your money, before moving forward it's important for you to make sure that your agency or SEO expert has the tone that you want down. The content should be written so that it strikes a chord and someone in the same field can understand. Did your SEO expert or agency utilized technical jargon that would speak directly to a CEO, president, or owner of your target industry?
See how B2B SEO vendors utilize these tactics.
Rankings Need Conversions To Have Meaning
Broken promises usually come when talking about results and tracking, in B2B SEO it's very hard to get results for specific terms and relate them to conversions. This is due to the big picture B2B sales process. Because the sales process is so long it's tough to monitor the specific terms that are being proposed. It's a long process for a sale to go through. Some of the SEO "experts" are known to "guarantee the best rankings" on search engines. Here's the catch, guaranteeing results online is basically impossible. An intelligent B2B SEO expert will tell you they'll use analytics to help in measuring your conversion rates. Like any sale, if you're talking great but if you don't close than there's no point, the same goes for websites, if it ranks well but doesn't convert traffic it's not working. Your B2B expert should measure any "soft conversions" through analytics.
Publications Equal More Traffic
Another sign that you're dealing with a true B2B SEO expert is that they'll push you to an off page program. Online industry publications, white papers, are just a few examples that link your website to industry news and will keep your content current, and will help create higher conversion rates.
Are you looking for a B2B SEO vendor?
Push Your B2B SEO Expert
When it's all said and done, getting good results and making money off investments is all that matters. By holding your B2B SEO expert accountable and not falling for the broken promises and false guarantees, you'll see success with your B2B SEO program.
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