SEO with the Power of Social media

Not everyone is selling an exciting product, and that means search engine optimization can become quite a daunting task. After all, trying to promote keywords like "buy window casings online" can be a tad bit tricky. If this summarizes you and your business, you want to read these 3 steps for amazing social SEO.

Step #1 Produce More Than Just Great Content

These days no one is going to pay any attention to a marketing message that's tacky or poorly done. Today's internet visitor wants a resource that a human created. Users want content that can be linked, shared, and scaled as much as possible. For example, a daily video created that gives the visitor a new and useful tip could be well received, especially if it is linked to Facebook using the Facebook plug in.

You can then analyze the response to see how well it is working and adjust accordingly. Long tail keywords allow you to quickly analyze the questions internet visitors are asking. You can then take that information and use it to create relevant blogs, article headlines, and videos that will draw web traffic to your site. Facebook demographic data can be extremely helpful so take advantage of it.

Step #2 Produce Content Worth Sharing

There is content and then there is content! If we are going to be honest, no one is going to care if you are selling something boring at the best price around. They want to read about something interesting. You need to learn how to promote your product using top-notch content that's interesting and relevant. That way you can take advantage of social networking opportunities such as posting to Facebook or Twitter.

Even those with the most boring of products, you should be able to find something interesting that's going on within their industry or even a "how to" that visitors might be drawn to. If it's really good, it can be retweeted many times bringing you the optimum in exposure. You need to get people talking, and it doesn't have to cost your advertising budget tons of money.

Build your Twitter followers, and then write good articles or blog content. Tweet that content,and they are sure to retweet it, and their followers may retweet, and so it goes. Suddenly that few minutes you took to tell visitors something interesting, has earned you ton of exposure. It's really that simple.

Step #3 Take Advantage of the Power of Facebook

The biggest problem here is that companies are stumbling around trying to use Facebook to market their business, but going about it the wrong way, because they don't understand. So let's get you started down the right path.

1. Set up a Facebook iFrame this is just a mini site within Facebook. It lets you have a portion of your site complete with functionality, available on Facebook for your Facebook users to be able to utilize.
2. Use targeted Facebook Ads this will drive traffic to your Facebook site. Make sure your Facebook call to action redirects the user to a unique thank you page. That way you can track in your Google Analytics.
3. Don't be afraid to test various Headings, descriptions, and images As people begin to come to your Facebook page you need to interact with them using tools like polls, jokes, quizzes, etc. You will need to experiment to discover what it is that brings your visitors to your site.
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