Search Engine Optimization for Ecommerce Sites

Allot of ecommerce website have been build to start and sale just a product and normally they don't look that great and are extremely hard to navigate around. There's usually too many colors, too many fonts, and too many bright flashing annoying graphics. Just remember if you have an ecommerce site and it's ugly then the visitors will be hitting the back button before you can say stop, and this will also end up in worse seo rankings as your bounce rate will go through the roof. Get a Great Gold Coast Web Design Today!

The success of your ecommerce business is in making your visitors feel at ease and comfortable so they stay on your site. Regardless of how great your products/services are, if you cannot convert visitors to paying customers your business will fail. There are many good templates available. If this is your first ecommerce site the just go with the template as this will be your safes option until you learn what are/is the best practises.

A well designed ecommerce website will also help you in your search engine placement. If your follow the following 8 tips then your website will be ranking in no time at all.

1. Keyword Targeting Your site should be keyword rich. You want to make sure that your visitor doesn't have to travel far to get to your products, weather they are on the home page or about to purchase a product in your shopping cart. These keyword links can help you rank well in the search engines. Using your keywords throughout the site content will also help you, but do not spam those keywords as Google will penalize you for such actions.

2. Breadcrumb Trail Allot of people don't know what this is but it's super useful. This is a sort of navigation which allows your visitor to see how deep they are in your site. It's like a secondary navigation system that's along the top of the page the visitor is currently on, that shows where you have come from and with just a click takes you back there.

3. Product Categories If your running an ecommerce site then this is a massive part of your site, you should have these for visitors to quickly and easily get access to a type of product that you sell. Also this again will help you in the search engines.

4. URL That's SEO Friendly Having a URL that's contains your primary keyword helps Google index your website. Make sure you also you hyphens to seperate words. For example if you sell photography props your URL could look something like this Professional-Photography-Props.com

5. Installing Analytics This tool tracks the behavior of your visitors when they are on your website. Tracking software is some of the best value you can offer yourself, you will be able to see how many people search certain terms and land on your page, which ones convert and if a vistor leaves where they go and why they leave.

6. Images with Alt Tags This is a little detail that allot of people look over and you really need to make sure all your images have alt text, this will help you in the search engines and visitors alike. If your looking to get SEO out of your images make sure you name them with the keywords you want to rank for.

7. Heading Tags If your looking to on site SEO your site then you will need to make sure that your content always have one H1 tag. The search engines assign importance to the titles of your web pages. The more relevant your heading the easier it is to determine what the page is about.

8. Descriptions per Web Page These are not used as much by the search engines but Google still used them to determine if your site is relevant and will use them as the description in the search engines. Potential visitors read this and then decide whether to click through and visit your website. If your looking for SEO on the Gold Coast make sure you contact BWD and ask for one of our professional packages.