Optimisation Tools Help Analyse the Website's Strength and Weaknesses

SEO or search engine optimisation is an important aspect of website design and marketing. Proper use of SEO methods can help the company website rank well in the search engine. Websites that show in the first pages of the search results usually generate a lot of traffic. To a business, this provides numerous benefits particularly a surge in income.

Learning how to optimise the site particularly its website design can be very difficult. The good news is there are tools that can help in the optimisation process of a website. They act similar to a search engine spider that crawls the website to analyse its different features. It helps determine if the website's SEO process is working or not. Using these tools enable the company to make necessary alterations perhaps in their website design or article content. It may not be possible to figure out perfectly the algorithm used by the search engines but these SEO tools do help in getting some aspects in internet marketing right.

Here are the three aspects that an SEO company focuses on to determine if the website will rank well in the SERPs or not:

Meta Tag Analysis Tool

SEO company knows the importance of meta tags. The meta tags are words that provide the search engine information about the site. Meta tags help search engines find the website quickly and index it. It is important to place meta tags in every page of the website. The meta tags must match the web page content. The meta tags include the title, keywords and article or site description. An online analyser tool can help an SEO company determine if the meta tags are relevant to the website design or content and if they help in internet marketing.

Links and URLs Analysis Tool

This is another aspect that an SEO company concentrates on. The keywords used in links and URL anchor text can help determine the relevance of the words utilised in the website. The more relevant the links and URL anchor text, the easier for the search engine to find the site.

Search Simulation Tool

An SEO company can utilise these tools that can help the business determine how the company website ranks using the different keywords relevant to their site. It is a way of simulating an actual search to see if the SEO process used in the website design and content is working or not.