List building is still a profitable activity, and therefore the landing page still ranks up there since you need it for list building. Do check out what we have for you today because it will shed some light on getting greater results from landing pages.
The power of video has not diminished at all over the years, and combining that with a landing page can really boost your conversion rates. Whether or not video is for you largely depends on your market, we think.
It is not difficult to make it very clean and appealing, and that will only help people feel better about your page. It is nice to add other media such as audio or video, but avoid the temptation of putting something just for the sake of doing it. If you have a choice between audio or video, which you really should have, then always go with video only if your audience will respond to it. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional. Never try to get fancy with the font because it will adversely affect your conversion rates. Take some cues from your audience, and if they happen to include older people, then using a small font will really be a bad way to go. But as always remember that this is not for you, so make all your decisions based on your niche audience. If your font is not quite the best choice, it could only have a minimal impact on conversions, so if you are not sure then check out other landing pages.
Take care about the use of copywriting triggering devices that really are targeted to how the readers feels, but do use them as they can work well for conversions. How you use them and when all depends on your strategy and what you are trying to accomplish. We all know that buying decisions are based on emotions and justified with logic, and that is how you must look at this process. What you want to do is help the customer avoid any buyer's remorse, and your logical arguments are designed to do that. This is why a solid foundation in different areas of marketing and advertising is really helpful.
Taking action and testing is so important to the success of any page you create. If your page does not perform well right away, rest assured that is fairly normal; so be sure to test and optimize. But all of that will not happen if you do nothing, so just do something.
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