Assembling Backlinks Plus Submitting to Search Engines - Still Marketing Tools That Must Be Done?

On this page we plan to look at the requirement for two rudimentary marketing tools: search engine submission and backlink building.

If you want top search engine rankings for your site you have to already be aware that proper search engine optimization contains the marketing strategies to get this ranking. Including both on-page and off-page optimization strategies, and while a lot of these strategies remain the same with Google updates, some things change over time. Search engine submission and also building a keyword targeted web page used to be pretty much all you had to do in order to get top search engine rankings. Google then came to the determination that the amount of backlinks that people had pointing to their website should play a large role in the site positioning. And now with the new Google updates firms are wondering if search engine submission and backlink building are still really needed to get their websites ranked.

Let's get started¦

First we will start to look at search engine submission and investigate if this is something which you still need or have to do. If you've been into internet advertising and marketing for any amount of time, you realize that search engine submission used to be really important. But currently so long as you have backlinks various search engines will generally find your website on their own. Obviously one of the benefits of submitting your website to search engines on a monthly cycle is to make certain that the major search engines consistently visit your site. Getting consistent visits from the major search engines will assure they're kept up to date to any content you had added. To sum up, submitting your website to the search engines is not an activity you need to do but is actually a good thing to do each month anyway.

So, what about backlinks

While search engine submission is no longer a necessity you're going to see that backlink building is still really important. For many years Google has used backlinks as one of the primary keys for ranking a site. Even though Google creates updates almost monthly, it appears they will probably continue to use backlinks as one of their ranking factors. What this means is you should still be putting together backlinks without missing a day for your internet site as it's going to still help you rank higher in the search engine results. So if you want to improve your search engine rankings the construction of backlinks is going to be just as important as ever, and more is definitely better. You ought to also bear in mind that you need to optimize your web page for the keywords that you are targeting.

Algorithm mystery or clarity?

Google, generally keeps the tight lip when it comes to their algorithm, however a number of the elements are normally known. Even though backlink building remains something which is still quite important, search engine submission is not as important as it used to be, in my opinion. You need to also remember that Google doesn't only use backlinks to rank your site as there are a huge number of other little items that Google looks at to determine the value of your site. And Google will actually count all of the different backlinks you have, assign worth to each backlink and combine it with other elements to ascertain your overall ranking.