There is a major difference between a landing page and the actual home page of a regular website. If you take a look at what is actually going on, it isn't hard to figure out what's going on. Both pages have specific purposes but the landing pages are more immediate. This is the page that will offer you the most desired response that you're hoping to get from your visitors. When you have that kind of situation, then the whole dynamic changes which better change the way you approach things. Your frame of mind is going to be different when you're trying to design your page and you'll be using your design tools differently. Doing business on the web gives you so many different methods, but how well you are able to execute them will be what makes the difference.
It is not hard to give you many examples of this; Unique Article Wizard is such an example because it is popular. We will also contend that just about any person can rise far above where they are today if they just get good feedback and then work hard to improve.
But we all know there are many who are impatient or lazy, and then they just do the bare minimum with any endeavor. We have often felt that there are a hundred little things that all work in unison to do something amazing like cause people to pay you money for something.
Your ability and willingness to test all you do in business is one thing that will give you leverage.
You can find all sorts of different ways to approach the design of your landing page. Page designs range from the crowded, the artful and all the way to the most spartan of page designs. We have noticed that very many landing pages intended for internet marketers are more of the latter. Pretty much the main reason for this is that the audience understands the game and is only after the information. The Interesting thing is that those landing pages are designed for niches that aren't geared toward Internet Marketing are often the opposite in their design. One thing is certain, you do not want to make your page so busy that it distracts from your focused and specific message. Actually having never done business offline can be helpful to you since your only exposure will be doing it online.
The internet can really keep you on your toes, or it should, because that is the history of this environment. If you are smart about how you go about your business, then you will understand the implications in terms of diversifying. There may be much more to your business other than commission vantage as far as your total marketing approach. Actually, a discerning mind that is willing to openly think about the negatives later on is what you need to have to last well into the future. Due diligence and make your decision about it; go or no go - experiment and test everything and have no fear.
Find the best and most effective clincher message for your optin box. Think about what happens when someone wants to buy and is on the cusp of deciding to do it. A really good sales person is going to know precisely how to move that buyer in the correct direction. There is a nearly identical situation on a landing page because a visitor wouldn't have gone to the page if they weren't interested in what was going on. It then becomes a matter of saying just what a very highly experienced and skilled sales person would say. If you look above the opt-in boxes on other landing pages, you will see what other people are using for their clincher messages. You have just read a solid introduction to three approaches, all related to Traffic With Anik, that can improve your marketing on the net.
What this article is very good for is allowing you to make an assessment and then building on your knowledge if the methods are good for you. We tend to think many small web businesses are averse to advertising mainly because of the stigma of paying for it, and that is a mistake in our view. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. Remember that you want to keep your risks at a minimum until you feel good enough with assuming more risk. There are enough things that we do not always have a complete picture about, so no need to make it worse than it needs to be. Actually, the sooner you embrace that advice the better off you will be.
Obviously it is incredibly important to your success that your readers of your landing page actually trust you. We've gone over some of the things you can do to help you with that. Of course, where you apply them is also going to affect your conversions. A good rule of thumb is making sure that anything that helps build trust be immediately visible. This means that you need to make sure they are put in the location most likely to be the same as "eye level." So instead of putting those testimonials and seals at the bottom of the page as an afterthought, put them up higher on your page. It's good to put them above the fold but don't let them feel annoying to readers.
There is so much more to landing pages than people realize and a new Internet marketer usually doesn't have any idea about this. It is no surprise, then, when a landing page doesn't get the job done or really underperforms for them. If you haven't gotten a solid grasp on the unique nature of landing pages and the dynamics that are involved there all you can do is shoot into the dark.
The good news is that you can still be ridiculously successful as long as you learn everything you can and put in an aggressive testing program.
Sunday, May 6, 2012
Best Methods for Designing Successful Landing Pages
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