Wednesday, May 23, 2012

Copywriting Mistakes That Will Cause Total Humiliation If Not Avoided



Copywriting seems to be the job most people want when it comes to the realm of internet marketing, and lots of people are joining suit every day. The following are some mistakes to avoid if you ever hope to become a copywriter yourself. Yes, if you are thinking there has to be more to review of Affiloblueprint 3 than we have talked about, then you would be totally correct. When you are receptive to all things in your business and how you approach it, then that will open your eyes. Jog your brain, clear out the cobwebs and try to use a creative approach with these methods in what you are doing now. If you are not sure or feel you do not know enough to make a call, then you can just do more research and learning or ask people at a forum. What you want to avoid is spinning your wheels, though, which is what you will do if you proceed with inadequate knowledge. No need to stress over things such as feeling really inadequate and without confidence; that will all go away in due course. Have a positive perspective on all you do, and that will contribute to the energy you put toward anything new.

One general rule about copywriting is you almost always want to avoid the use of negative words - probably about 99.9% of the time. As an example, instead of saying:"... don't do this," you should say: "... avoid doing this." You'll encounter lots of situations that could use a negative contraction or negative comparison. There are times when you will have to use negative words in order to make your headline more powerful or to invoke deep emotions in the prospect, which could be about making him/her more curious, fearful, etc.

How you ultimately achieve your objective of selling something is up to you, just sell it.

The second copywriting mistake that new copywriters make is that they make their headline very subtle and boring. Remember, if your headline doesn't grab a prospect's attention, then the rest of the copy will be of no use. You need to really focus on making headlines that grip people and make them read, but you'll also want headlines that cause an emotional response. For instance, if you write a headline that is about a feature of the product, that's probably not going to do the trick. But if you wrote headlines that only mentioned strong benefits, prospects will be more likely to read those because they'll know what your copy is going to be about. Your USP should really go in the headline, and that means your unique selling point. If you have no idea what your USP is, then it's time you thought about it. If you don't know what that might be, just think of one. But you'll want to stay away from the blunder of making a headline that isn't exciting and that doesn't tell people why they should buy your product over the competition's.

Don't make the blunder of not making the benefits clear in your copy by using bullets. Your prospects couldn't care less about what features it has, they're more interested in how they'll benefit. So if you highlight these perks with bullet points, prospects will see them more easily. This is a tip that would be beneficial for all copywriters to employ. All in all, you can go far if you stay away from these mistakes, which takes learning and then applying what you've learned.



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