Saturday, May 26, 2012

Headline Tactics to Increase the Read Rate of Your Content



For many years, it has been known that headlines are not segregated to only copywriters. So you would naturally think that content and article writers would turn to copywriting to learn. Doing headlines, regardless of what type of content you write, is a very important aspect of the writing process. Those few words at the top of your posts and articles have to be a relentless hook that reels people into your writing. There is several killer writing techniques that have evolved over the last few years. Once you find these techniques, you need to improve upon them, adapting them for your own marketing strategies.

Always take as much time as you need (a few minutes or even a few hours) to write your headlines out. Taking more time, opposed to just a few minutes, is going to help you create a better headline overall. Then you need to pick one that you like. And after you pick it, you need to test it in the following way. Simply take your headline and look at the first half of it. You want to test your own reaction to the words that you have written for the headline. Once you know your own reaction, then you will have a good guideline as to how people will react. Be honest with yourself! The thing you need to look for are the powerful words that you are using. Careful you do not get caught up in the shiny new object thinking because that could lead you to dismiss powerful strategies like App Empire. You never want to find your self in a situation with your business that causes you to have a narrow view of the marketing world.

Are there any possibilities for using any of these approaches in your business? If so, then what are you going to do about it, now?

See if you can work out a way to just perform an experiment with a method or two, and be sure you track your results. Do not forget the one thing we always like to beat to death, and that is getting sufficient amounts of relevant information so you can use a method with intelligence. Using any method for the first time is filled with trepidation, but that will go away soon enough with experience. This is what forward-thinking business is all about, and that is the only way you can grow and expand. Another critical component of any good headline is it must convey something that tells the reader what the content is about. It is important to attempt this, but you need to reveal as much as you can. Your headline, in fact, should never say everything. People should only know a little bit about the content you have to offer. No information will backfire, causing people to leave and not look at what you have to offer. I would react this way, which is why I believe that people would which is why you should offer some information in your headline.

Almost every human, man or woman, on the planet is hardwired for primal emotions that we all feel. Responding with fear, or reacting in a flight or fight manner, is something that rDNA also gives us. All of us are different, yet we all respond to fear in situations that make us afraid. Each situation may be different, but the response will be the same. As you can guess, you can use this with tremendous effect if you do it properly. It would be a bad idea to overuse this particular strategy. That should be obvious. Simply choose the right time to use these types of promotions. With practice, you will know when it is appropriate to do so. To get the responses that you want, always integrate the human component - this will help you get the results you are trying to achieve. Human nature, and the emotions that we experience every day, need to be considered each and every time. Marketing is all about the emotional component. Keep this in mind, and you will go far.



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