Amazingly large numbers of marketers still get confused over normal copywriting and SEO copywriting. The primary difference being when you write for SEO, you're mainly targeting the search engine algorithms even though you have to write for the audience, too. We'll now explore a bit more in this subject, and hopefully it will help you write better copy.
You'll need to write the heading with care because it's quite important with SEO copy. As you may know, writing with SEO in mind means you need to address both the search engine algorithms in addition to the readers. What that means is your heading will of necessity be SEO optimized for your keyword phrases, but it has to stop people and get them interested enough to read. As you well know, there are thousands and thousands, if not millions, of sites in most niches. So as you can easily see, your heading must stop people cold and create desire to know more. So make it easy to understand what the content is all about as well as being optimized and conferring a benefit. A clear and interesting heading naturally sparks curiousity and desire to know more. If you take the time to optimize your heading, then that will certainly help your SEO efforts. As you optimize your heading, just keep in mind that everything needs to be relevant to the whole of your site. Therefore you headline naturally has to be relevant to the content. That means the keywords in your content copy have to contain the same main keyword phrase you optimized the headline for. It will help a little bit to bold your main keyword phrase in the first paragraph of the content. When you bold a certain word in the content, it automatically draws in the attention of the reader. The reader will consider that to be an important phrase, which it is. It will also serve to act as a hook, of sorts - maybe not terribly powerful but it will help. As stated, bolded keywords do have SEO value although not terribly much, but it's worth it to do. Being relevant will contribute to an enhanced and better reader experience, and that is what Google wants from you. We realize that sometimes it feels like you are treading water and all you can do is keep your nose above it. It is common knowledge among experienced internet business owners that there is usually a ton of information about any method, and naturally that is very true about Affiloblueprint video which you just read. Most of the time, you will have already heard at least something about the method under discussion, but you know there is more to the story.
New online marketers can sometimes get lost in the process of discovery and spend a bit too much time buried in books.
Yes, if this applies to you, then you just have to make the decision that you will put the books down and then make a plan and execute it. Just do not forget that you will never make a thin dime without positive action on your goals and business plan.
Your site's primary keywords will be included in the page title - very important. Page title and description tags are important as well, so be sure to put each page's main keywords in those tags. These particular on-page factors will come into play with your overall position in the search engines. But be sure you do not fall into temptation of thinking more is better. Always avoid doing what is called keyword stuffing because you'll be heavily penalized. Keyword density varies with search engines, but you do need to use it in your content but do not use it too much. Be sure you take advantage of these free SEO tips, and keep learning about it. You just need to make sure that you aren't making the mistake of keyword stuffing. Just keep moving forward and take action on something every day.
Friday, May 18, 2012
SEO Copywriting Tips To Get Your Content Ranked Higher
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