The Ins and Outs of Facebook Advertising

We don't know if it's us, or what, but is sure seems like the Facebook advertisers are only growing as time passes. Facebook is doing close to a billion dollars worth of ads every year. With half a billion members and growing profits every month, the large corporations and individual entrepreneurs must be staying there for some very good reason. We have three excellent Facebook advertising strategies just for you.


For maximum results, you'll perform best if you do testing of your Facebook campaigns - not much different from advertising at other platforms. If you know all about testing, that's great, but if not then you will need to test each element of your ads. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. Facebook is not the same as doing Adwords at Google, though. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. Your ads could display at Facebook who knows how many times to the same people because they're all in your market. This might make your ads age quicker, which will obviously hit the response rate. To counter this effect, you have to keep making new ads for the same ad campaign, and when it's clear that performance is dropping; just substitute in a new ad. You don't have to make any big changes to the ads because by keeping them simple you'll see much better results. We are not completely pleased with this effect at Facebook, but what can you do. Facebook offers a unique advantage to advertisers by allowing them to target groups that are passionate about a certain topic. While the traffic is enormous, there is no guarantee of anything - of course, so you will need to have your ad copywriting chops tuned-up. If you're new to writing short ads, then you'll want to hit their emotional hot buttons very hard. The best approach is to present your benefits so that people feel them as much as possible. Once you start applying this tactic, you'll see that the response you get will not only give you a better ROI but will also help you get long term exposure. Of course we all know that nothing is perfect or applicable for everyone, but for online marketing today's discussion has far-reaching implications. There are a finite number of internet marketing methods, but each one has such a variety of applications that things begin to multiply very quickly. We tend to think the majority of small business owners become complacent and especially once they begin earning decent profits. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way. Only those who are not really aware will want a business, and maybe they even use check this out to promote it, and want to take massive time off and go on vacations, or whatever. Think about your own competitors; you would be happy if they stopped marketing and promoting while you continued and eventually passed them - that is what you do not want to happen to you.


One of the best things about Facebook is that starting an advertising campaign on it is easy and requires little effort. You need to make sure that your landing page is very interactive so that you have a better chance of converting your clicks into money (which makes your advertising campaign worth it).


You'll have an easier go with things when you're using Facebook advertising. You can see positive ROI's and excellent results at FB, but it's important to learn more and then stay the course. And Facebook does have the potential to give you a good ROI.