Search Engine Optimization (SEO) went through many different changes in 2011 and we expect this trend to continue in 2012. Local SEO services is a strategy used by many digital marketers to modify a website's page ranking in the major search engines like Google, Yahoo and Bing. An increased search ranking can result in additional traffic to the website, more potential prospects, and a new and improved authority when compared directly to competitors. One of the major advantages of a successful SEO plan is that your website will generate a considerably larger amount of organic or natural traffic.
Rather than purchasing a pay-per-click or cost-per-impression marketing strategy on one of the main networks, you can depend on organic traffic that is commonly more targeted than someone that is just clicking on a commercial. Local SEO services must be in tune with the new methods and aspects that effect a site's rank so that you can keep on being relevant.
Social - it's been mentioned by Bing (not yet by Google) that social signs play an effect for the position of a site inside the search engine. This will include items like Facebook likes, Tweets containing the site link, or even social bookmarks like Digg Digg or Reddit. Local SEO services should recognize that many of these send signs that users are communicating on the site and giving it elevated credibility. Your site should have a viral component that makes people want to share the material and message that it produces.
Google + - Google is a social network made by Google to combat Facebook online. It was released in early 2012 that Google was moving to include all G articles within search results. Local SEO services can advise you that when someone in your network shares a link or website which is strongly related what you're searching for, that might appear before the actual organic result. There are lots of detractors to this who consider them to be operating a monopoly on search and taking out the relevance of natural or organic results, nonetheless it will continue to be an important ranking factor for all web pages.
Mobile - Mobile is going to be one of the main trending ranking factors this year as we continue to discover a wave in internet enabled devices like smart phones, tablets, as well as other items. When a user tries to access your site and you do not have a mobile version enabled, you will not benefit in the ranking area. Mobile phone users who make an effort to visit the site and then promptly leave will increase your bounce rate which often can signal that the content is not related to what they were hunting for.
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