We're now a week into 2012 - perhaps you've set your search engine optimization goals yet? Goals are essential for marketing Utah and helping us to obtain and get what we would like out of our business online so today I want to explore the topic of search engine marketing goals do's and don'ts.
Search Engine Optimisation Goals - Consentrate on Actions Rather than Rank
As opposed to saying 'I plan to be first on Google next month' (sure, don't all of us) focus on points that it is possible to DO. The problem with focussing on rank is that you actually don't control that no matter what anyone may want to tell you. You can probably find thousands and thousands of other websites in existence rivalling for those search terms, doing exactly the same things you are doing, and so you simply do not know whether you can reach first place. Rather give attention to items you do have control over - those actions you know assist in improving your SEO results. Once you concentrate on the actions, marketing utah and good search ranking should follow naturally. In fact the first time I obtained a first place rank on Google for a search term I hardly knew what I was doing at all and certainly had no idea that would happen! It was a very pleasant surprise and what initially got me considering search engine optimization. I was . doing some tips I felt could be helpful for my company.
Break It Down
There are a variety of factors which establish marketing Utah and search engine optimization achievement, try and break these down and then set desired goals for the different areas e.g. blogging, social media, article marketing, linking, on-page optimization, etc. Create your goals specific and realistic e.g. I wish to write five articles per week.
Learn Where You're At
It is also critical when you're marketing Utah, to always know where you're at. Keep track of your results so that you know what is working and what is not. Though you don't want to target rank, you do need to know where you rank to enable you to see if the actions you are taking have been working or not. If they are not you will need to set some new goals for specific actions to take and see if those work. Watch how what you do affects your placements in the search engines.
Placing specific search engine ranking goals with your marketing Utah company is important for your good results online but these goals should really be focussed on actions which you have control over instead of rank which you do not. Use rank as a method of seeing whether the actions you are taking are actually working or not.
No comments:
Post a Comment