Search Results Affected By Google Updates

With so many improvements taking place, it isn't difficult to understand why the search engine, Google battles to remain reliable. The most up-to-date after-effect of Google has modified the quantity of results per page - initially there were 10 results per page, however now there appears to be just 7 results for a massive 18% of web searches. This change took place from August 13th and has caused major concern for those affected. This change has made that bit harder to appear on page 1 whilst making the task of search engine optimisation that bit harder. For professional SEO help, see Essex search engine optimization.

This change has left many scratching their heads and asking, 'why?' Here we will attempt to explain, why this alteration occurred and what you can do to get back on track. Having completed a closer analysis of the specific search results that have been affected by the 'seven results a page' condition, we are able to confirm that this trend tends to be affecting just sites that are branded. For example, web searches for the term 'web design' still have 10 results, yet branded web searches for terms such as 'Apple' or 'Sony' have only 7 results.

In addition, the results for these brands are mostly related to sites which form part of the brand's network. This means third party sites for brands are being downgraded from page 1 to page 2. There are of course other tactics that can be implemented to keep you at the top of the rankings, including pay per click marketing.

There are many possible reasons for Google completing this change, one being that web users were not clicking on results beyond the 7th. Despite the reasoning behind the changes, this is certain to impact on online stores that rely on the sales of branded products.

For online stores that have been effected by these recent changes, we advise that you should apply a new focus on your search engine optimisation attempts (SEO) to help promote your positioning. So far - only Google has made such dramatic changes, whilst other search engines such as Yahoo and Bing remained the same. However, in time there is the possibility that both search engines will follow this particular trend.

These recent changes may not have affected those ranking in the 6th position or higher, but it is worth remembering that Google could at any time shorten the internet results more so. So, those of you in position 6 or above, stay cautious as your page position is still under threat.

For more information about SEO and how it can benefit your website, see seoessex.co.uk.