Not Making Any Progress With The Search Engines? Find Out Why Your SEO May Suck

Since Google's latest algorithm update, businesses have had to make many changes to their SEO - changing the face of SEO as we know it (see - on page SEO ). Basically, many businesses have learnt that they must up the ante on their SEO to ensure their site is profiting from a more natural link profile.

Regardless of this, not everyone is enjoying much success with this new approach to SEO.

If your SEO campaigns are faltering and you are unsure of where you have gone wrong, check out these 5 biggest SEO mistakes which you may be making.

1)You're focusing too much on link-building, not content.

Rather than attract natural links and online traffic through high-quality, useful web content creation - too many people are relying on link-building and PPC (see - Essex PPC services ) to boost their site's rankings. The primary goal of every site, should be to drive lucrative traffic to their website.

Debatably the ideal way to do this, is concentrate on creating sharable and interesting content that others will want to naturally link to.

This will not only be applauded by Google, but will help to drive more targeted traffic to your site.

2)Your content is rubbish.

This leads us to the second big mistake many people make - they fill their sites with rubbish content.

It is original and high-quality content that can help a site to stand out. It is when content is interesting and useful that people are more inclined to share and link to it.

If you aren't confident in content creation, then simply bring in help to do it for you.

3)You aren't making use of a social media strategy.

In today's age where communication is key, there aren't any excuses for not integrating social media as part of your marketing strategy. Social media can put your business directly in front of your target audience; it enables you to form a relationship with the people that are interested in your services or product.

When using social media however, be sure to use not only your own content and posts, but also share posts from others that may be of interest to your consumers.

4)You know little about marketing.

For your website to be its very best, you need to stop focusing all of your energies on link building, and instead get into the mind set of a 'marketer'. This means using sources such as relevant blogs and forums, as well as social media, to gain a greater idea of what your consumers want. As a result of this 'marketing mind-set' you can strive to better meet your target audience's needs.

5)You're worrying too much about Google!

Lastly - a lot of people make the mistake of constantly worrying about Google's next move! The latest penguin update was a big blow to many; however, worrying about what the next changes to Google's algorithms can get you nowhere. Instead of worrying, invest this time striving to be the best you can be.

For help with your SEO, see - seoessex.co.uk .