Find Out Why Your SEO Efforts Might Suck

Whilst many businesses have found an SEO strategy that works for them, many still struggle to get the results they crave. Since the recent changes to Google's algorithms, the websites that have done the best are those that have improved their online content, varied their anchor text and cleaned up their low-value backlinks. However, not everybody has been successful adapting to the new ways of SEO.

If your SEO campaign is failing you, consider these 4 common SEO mistakes.

1.Poor-quality content. A major mistake that many websites make is that they put inadequate effort into their online content. Nevertheless, for a strong presence online good-quality content is invaluable.

There are no excuses for poor content, even if you are unable to create it yourself! You can hire your very own copywriting service, something that many SEO companies (see - off page SEO ) are now able to offer their clients.

2.You're giving priority to link-building. Before the latest Google updates, a lot of people made the mistake of putting the majority of their efforts into link-building and PPC (see - Essex pay per click marketing company ). Nonetheless, Google is now prone to favour websites that make the most of original and sharable content.

So, if you're looking to drive more traffic to your site and boost your natural link profile, good content is still the way to go.

3.You've not got a social media strategy. Thanks to the rise in social media, it has now become easier than ever for businesses to communicate with their target audiences and build their online brand. Nevertheless, if you're failing to integrate social media into your marketing strategy you could be seriously missing out.

Create a business Facebook page, update your twitter feeds regularly and ensure that you stay connected with your consumers. Social media can help you to stay on top of your game - and Google!

4.You're trying to please Google too much! Finally, too many businesses are destroying their SEO efforts by worrying too much about Google. Worrying about what Google's next move may be is not helping your business to get anywhere. All that you can do is focus on creating exceptional quality content, reaching out to your consumers and building a trustworthy online brand. Do this and the rest will simply follow.

For more information on the best SEO services for your business, see - www.seoessex.co.uk .

Navigate 2013 With These Improved SEO Tips

Since Google's 2012 Panda and Penguin updates, there's been nothing but non-stop debating and disagreement regarding the future of SEO. The question on everybody's lips being - 'Is this the end for SEO?'

Unquestionably, the answer to this is 'no'.

Whilst SEO has undergone and continues to undergo changes, it's still just as important to the success of businesses. In our modern age, the vast majority of consumers rely on the internet to find the product and services they want. If your business website is no place to be found, that's a whole lot of sales that you're missing out on.

With regards to SEO, what businesses need to remember is this - SEO campaigns (see - SEO services ) not only need to become smarter, but more human. After updates like Penguin, the sites that thrived were those that had always placed greater importance on good-quality, fresh content. The businesses at the top of Google, are the ones that kept the search users in mind rather than algorithms.

Is it your hope to get back to the top of the search engines like google? Then revamp your SEO efforts with these top tips for 2013:

1.Content is King! In the past, the biggest mistakethat businesses made was focusing their efforts on generating traffic (see - PPC marketing consultancy ), not people.

Rather than optimising content with the search engines in mind, why don't you place greater emphasis on the search engines? Frequently updated blogs, eye-catching articles, useful content - these are the things that will help to instill confidence in both the search engines and search users alike.

2.Be Diverse. Well-researched and diverse traffic sources and anchor text will help you develop a more natural network of back links. This won't just help your website to rank higher with the search engines, but will also encourage search users to accept and share your links.

3.Engage Your Audience. Unless you're able to engage with your target audience, all the link-building in the world isn't going to make a difference. Both search engines and search users alike are searching for good-quality, sharable content. Build a relationship with your audience, give them a reason to want to return to and talk about your website.

4.Be Authentic. Social media platforms such as twitter, Facebook and LinkedIn can all prove useful tools when trying to create a recognised, trustworthy business brand. Social media, blogs, directories, Google places - use these to gain your business greater online exposure and give search users an authentic brand that can be trusted.

If you're SEO campaigns have gotten you nowhere or slowed since the latest Google updates, perhaps you need to take a long, hard look at your current strategies and see what can be improved.

Remember that in SEO, slow and steady wins the race; choose usability over aggressive link-building and 2013 will be a breeze.

For more information on SEO and SEO services, see - http://www.seoessex.co.uk orclick here for more information .

The Success Strategies of An SEO Ready Website

There is more to web page design than the graphics and encoding. If you want your site to rank effectively, a site steeped in SEO expertise is what you need. By choosing strong SEO techniques (see SEO services ) that are appropriately applied to your site, you can gain the level of customers that you require. Installing effective SEO methods is what you need to be able to achieve a higher level of potential clients. The way SEO operates is that it allows you to be discovered effortlessly, whilst promoting the sale of your company.

By working with your SEO specialists, you can ensure that every box of your SEO optimisation is ticked. By working with your chosen web designer, they can demonstrate the SEO techniques that will benefit your site whilst explaining why. In order to have your site ranking highly, you need an insider's knowledge to know precisely what a search engine needs for a site to rank highly. By approaching an SEO company from UK, you can gain an insider's knowledge.

For a SEO friendly site (see pay per click marketing ), It's advised that your site is created from scratch. This means that your new site can be optimised to the max.

For those of you looking to have a newly optimised website, you couldn't ask for a simpler process:

1) Discuss your requirements by contacting your local SEO Essex based company. By doing so, you can discuss the company keywords that you wish to target, your website requirements as well as the number of pages you require, imagery, page layout and functionality etc.

2) An Essex SEO designer will go through your design requirements and show you examples of their work, to see which styles and functionality you would like to incorporate in your website, if any.

3) Your web designer may advise you of website specifics that are recommended in order for the SEO to be more effective, such as the amount of pages and page layout. You need to remember that the web designer is the expert, so it's vital you take their points on board.

Unfortunately, many business owners want a website designed to suit their own style and taste, but it's the customer's needs that need to be considered as first priority. A web designer will build your website to ensure it appeals to your potential customers, by including factors such as black text n a white background, informative content and bold headlines.

4) The next step enables you to gain customer feedback in regards to your design. Once you have approved the draft design of your new website, your chosen SEO company will begin to build your website.

5) Once the site is built to SEO standard and to suit the needs of your clients, you will then need to discuss your SEO campaign in terms of which techniques you would like to incorporate. Once this is discussed, your SEO campaign can be started.

For more information on Essex SEO and how it can benefit you, see Essex search engine optimisation .

Let SEO Increase Your Online Income

Would you love your business to stand out from the rest? To acquire exposure to a large and targeted customer base? Are you keen for your business to convert substantial amounts of traffic into money-making sales? Naturally you do - anyone with a business wants all of these things and more.

So how exactly are you able to help your business to achieve all three of these things? The answer is simple - you need a search engine optimised site.

Search Engine Optimisation (SEO) is the process of getting your website recognised and ranking well at the top of the search engines, like Google. With help from the right SEO Company (see - search engine optimization Essex ), a good SEO strategy can pay off handsomely for your business.

A lot of businesses can be sceptical of how something they know so little about can prove such a beneficial investment. This article will show you that in fact SEO is an extremely worthwhile pursuit.

Here are 8 exceptional reasons for why you should use SEO to stay at the top of Google:

1. 84.1% of the UK population uses the internet. That's lots of exposure.

2. 93% of online experiences start on the search engines. You ought to be where potential clients are - this is the search engines.

3. 75% of online search users will not look beyond the first page of search results. It is for this reason you'll want to be ranking as high as possible in the search engines. Top position is desirable, but being on the first page is essential.

4. 42% of users will click the top-ranking link. 8% will click the link that ranks second, and then the click-through rate continues to drop from there.

5. SEO offers a 25% higher conversion rate than PPC advertising (See - PPC Essex ).

6. 70% of clients will check a business's site or look for an online resource before going to that particular shop or local business. Business listings such as the Yellow Pages have grown outdated. Now, nearly all consumers will use the search engines to locate local businesses. A great business ranking with Google Places will put your business at a profitable advantage.

7. Traffic generated through SEO is targeted, as it finds clients that are specifically searching for your product or service.

8. Google owns 65-70% of the search engine market share. Google is definitely the place to be.

As you can see, SEO can put your business where it needs to be - directly before your customers.

If a business was to ignore the obvious benefits of a good SEO campaign, they would be ignoring the customers that are searching for their products or services. This would mean bigger business for your competitors, but not for you.

If you are interested in learning more about SEO and what it can do to help your business grow, see - www.seoessex.co.uk orclick here .

Not Making Any Progress With The Search Engines? Find Out Why Your SEO May Suck

Since Google's latest algorithm update, businesses have had to make many changes to their SEO - changing the face of SEO as we know it (see - on page SEO ). Basically, many businesses have learnt that they must up the ante on their SEO to ensure their site is profiting from a more natural link profile.

Regardless of this, not everyone is enjoying much success with this new approach to SEO.

If your SEO campaigns are faltering and you are unsure of where you have gone wrong, check out these 5 biggest SEO mistakes which you may be making.

1)You're focusing too much on link-building, not content.

Rather than attract natural links and online traffic through high-quality, useful web content creation - too many people are relying on link-building and PPC (see - Essex PPC services ) to boost their site's rankings. The primary goal of every site, should be to drive lucrative traffic to their website.

Debatably the ideal way to do this, is concentrate on creating sharable and interesting content that others will want to naturally link to.

This will not only be applauded by Google, but will help to drive more targeted traffic to your site.

2)Your content is rubbish.

This leads us to the second big mistake many people make - they fill their sites with rubbish content.

It is original and high-quality content that can help a site to stand out. It is when content is interesting and useful that people are more inclined to share and link to it.

If you aren't confident in content creation, then simply bring in help to do it for you.

3)You aren't making use of a social media strategy.

In today's age where communication is key, there aren't any excuses for not integrating social media as part of your marketing strategy. Social media can put your business directly in front of your target audience; it enables you to form a relationship with the people that are interested in your services or product.

When using social media however, be sure to use not only your own content and posts, but also share posts from others that may be of interest to your consumers.

4)You know little about marketing.

For your website to be its very best, you need to stop focusing all of your energies on link building, and instead get into the mind set of a 'marketer'. This means using sources such as relevant blogs and forums, as well as social media, to gain a greater idea of what your consumers want. As a result of this 'marketing mind-set' you can strive to better meet your target audience's needs.

5)You're worrying too much about Google!

Lastly - a lot of people make the mistake of constantly worrying about Google's next move! The latest penguin update was a big blow to many; however, worrying about what the next changes to Google's algorithms can get you nowhere. Instead of worrying, invest this time striving to be the best you can be.

For help with your SEO, see - seoessex.co.uk .

Thinking About Hiring The Services Of A Search Engine Optimisation Firm? Discover How To Spot The Professionals From The Time Wasters

Hiring an SEO company is a brilliant idea if you're looking to get your business's website off the ground (see - Internet marketing services Essex ), and reach out to a greater online audience. Nonetheless, the success of your website's SEO is often entirely dependent on the company that you're getting it from.

So, when you're looking to find the best choice of Seo firm for your business, how do you separate the professionals from the time-wasters?

These are the 4 things that you ought to be looking out for in any good SEO company:

1.Can You Find Them In The Search Engines?

Undoubtedly, one thing to consider about any SEO company, is the success of their own SEO. How simple was it to find them on the search engines? How well are they ranking with Google? If you struggle to find an SEO company on the internet, this is a sure sign that they are of no use to you. When they are not capable of achieving online success for their own business, then they certainly won't be able to for yours.

2.Is Their Content King?

In SEO, content really is king! Any good SEO firm should know this (see - on page SEO ). Due to this, when investigating SEO companies, make sure you have a look at their content. Do they update their blog with regular, good-quality posts? Moreover, what type of content are they offering? If a company has a blog, it shouldn't just be about them - it ought to offer expert and interesting writing that makes you have confidence in them as professionals.

3.Do They Have An Active Social Media Presence?

A solid media presence and effective SEO are the ideal duo when you are looking to achieve online success for your business. Social media can have such a significant part to play in a business's online success since it is all about communication; after all, it's communication with consumers that can prove key in gaining good word of mouth marketing and a loyal client base for your business.

4.What Do Others Have To Say About Them?

Finally, what do others have to say about the SEO company? Testimonials can offer a good feel for what a company will be able to offer you; however, these may have been tailored or selected by the company themselves.. Due to this, make Google searches such as 'company name review' - or even better still, Google 'company name scam'. With so much information available on the internet, common sense and instinct should be useful for deciding what information you need to be listening to; nevertheless, if you are disappointed or relieved by what you find - a little outside perspective can go a long way.

Choosing a reliable SEO company on whom you can depend to take your business to the top, doesn't have to be difficult. Keep these 4 things to look for in an SEO company in mind, and in no time at all you'll be enjoying online success!

For more information on SEO services, see - http://www.seoessex.co.uk orclick here for more information about SEOEssex .

Why SEO? 5 Reasons Why SEO Is The Best Investment For Your Business

Regarded the single most powerful marketing tool any business can use, SEO should be implemented as part of any successful business's marketing strategy.

So what is it that makes SEO essential to your business marketing strategy? Firstly, with a successful search engine optimised site, your business is fundamentally benefiting from a 24/7 salesperson - bringing in targeted traffic, ready to convert into sales . With search engine optimization , your business is put directly in front of your online, target market.

Because of this, your business will benefit from mass website traffic that generates increased sales and profit for your business.

So, need to grow your business and outdo your competitors? Discover how SEO will help your business to achieve exactly that.

Targeted traffic: The website's ranking best for their keywords have the utmost success online . It is because a higher ranking site looks more credible and trustworthy, making them popular with search users. So - SEO is used with the primary purpose of getting a site ranking well with the search engines. The reason being the higher your ranking, the better your online exposure.

Brand Awareness: Surveys reveal that businesses ranking in the top 3 positions with Google are doubly as likely to be picked by consumers. So, whenever you opt for a specialist SEO service you are increasing your rankings with the search engines and gaining popularity with online consumers. Creating a company brand that people come to recognise and trust can completely transform your business, helping it to enjoy repeat customers and wider appeal to the masses .

Affordability: When compared with alternative marketing strategies such as banner ads or PPC (see - PPC consultancy ) , a professional SEO marketing campaign can save you considerable expense. Arguably providing the biggest rate of return in marketing, an SEO campaign can be constructed to fit your exact budget. The business that websites attract as a result of SEO make it an undeniable investment.

The Results Are Permanent: In comparison to advertisements, the results of SEO are longer-lasting! The outcomes do not disappear as soon as you stop investing money. The results of SEO still require some maintenance, but once you've reached a top spot with Google, it will take some considerable time before your work is lost.

Your Competitors Are Doing It: As more and more businesses are beginning to wake up to the benefits of SEO, the likelihood is that the majority of your competitors have too. So, if your competitors are reaping the benefits of SEO and you are not, then they will most definitely be ranking higher than you in the search engines. This means that it will be them, not you, that will get all the online hits and profit as a result.

Be sure you don't miss out! For more information on SEO and what it can do for your business, see SEO Essex (click here for more information about SEO Essex) .

Caution: Don't Let Your Business's Sites Miss Out To These SEO Scams

If you are considering investing in a expert SEO campaign for your business website, then you are making the right decision. A on site SEOservice can mean the difference between you dominating your market niche and getting lost in the dust of your competitors. However, when you are searching for the best choice of SEO Company for you - how do you know which companies will take you to the top and which companies are simply looking to take you for a ride?

The numbers of SEO companies relying on black hat SEO techniques are on the rise. So, if you want to learn how to distinguish the pros from the time wasters, look at these 3 biggest warning signs that an SEO company is not to be trusted.

1)They are reluctant to give information. Any company that refuses to be forthcoming with information should be disregarded. When you have questions but a company tries to brush it off with excuses such as 'it's too complicated to explain' - then you know without a doubt that they're a no-go. It isn't essential to know every single detail of how your SEO campaign will be conducted, but you should always be aware of exactly what you're paying for and the services you are getting. It is your business at the end of the day!

2)They make false promises. It's regrettable, but some companies may try to gain your custom through bogus promises and claims. A classic example of this, is a company that'll try to guarantee you a top 3 position with Google. This is an untrustworthy claim. First of all, regardless of how good a company may be, no company can guarantee or predict Google's current algorithms or know how a keyword will rank. You should be looking at companies that are honest and realistic about how exactly they will boost your rankings with Google.

3)They offer poor quality links for a high price. Some pay per click consultancy companiesmay try and secure your custom, with big offers - such as large numbers of links for an incredibly low price. As tempting as these offers may sound, don't let them fool you. Link building is crucial for generating greater online traffic - but only if you are using natural and high-quality links. Sites with high-quality content and natural linking will always be the most successful in the long run. On the other hand, sites that make use of cheap links in large quantities will never be productive or profitable in the long run.

Not every marketing company you meet will try and win you over with black hat SEO techniques; however, it is always best to know what to look out for when you are in search of a reputable company that you can trust.

For more information on SEO and what to look for in a professional SEO company, see - information about SEOEssex .

The Ultimate Five Signs That Your Website Could Benefit From SEO

Are you contemplating bringing in the services of an SEO company in order to optimise your current company website and gain better online exposure for your business? If you have been thinking this over but are still uncertain as to whether you are willing to pay the funds which are necessary to do this, then you should read on, to know of the best indicators that your website may be in need of some more SEO help.

1)Nobody Can Find Your Website: The single most critical sign that your website may be in need of SEO, is that your website is impossible to find on Google. Should you type the name of your business or products and location into the search engines and cannot find your site in the results then how will your customers ever be capable of finding you? With the aid of a professional SEO company they'll be capable to optimise your website to enhance your ranking position in the search engine results. This will assist to improve the quantity of online exposure your website has to online customers.

2)Your Competitors' Websites Are Outranking You: If you are not ranking as highly in the search engine results as your competitors, online customers will be far more inclined to pick them over you? It is well-known that the top two positions in the Google search engine results receive at least 60% of the online traffic using the search engines; therefore it is critical that your website begins to achieve a higher ranking.

3)You Receive Very Few Business Enquiries: If your website has not yet recently generated any queries or potential sales leads from customers, then your website is obviously not performing to the best of its potential. Not only can an SEO Essex company help to generate a rise in the amount of online traffic your website receives, but through good on-site SEO can also help your site to attain a better conversions rate.

4)Your Own SEO Efforts Are Unsuccessful: If you have been trying to save money by doing your own SEO but it has failed to produce the desired result, then it is probably about time that you sought the help of an SEO professional. It may seem at first that by choosing to do your own SEO that you are saving money, but in the long-run you will simply be losing out on not only money opportunities, but also potential new customers.

5)Your SEO Efforts Are Unmonitored: Without continuous monitoring it is impossible to measure how successful your website's SEO has been for your business? Without this, you will be unable to determine which SEO methods are working best for you and which aspects need to be tweaked. However, by enlisting the help of an SEO company, the progress of your website can be regularly monitored.

If you find that your website does suffer from any of these five problems, then you can get help and click here to get your website ranking at the top of the Google search engine results.